SleepX, Neem Fresche technology, Sheela Foam, Ortho Memory Foam mattress, Dual mattress, Exceller Ortho mattress, Ortho Cool Gel mattress, Sleepwell

SleepX strengthens itself in the e-commerce space with the launch of its website

Launched for customers who prefer buying online, the brand is offering the comfort of selecting the perfect mattress at the ease of your fingertips

SleepX, the e-commerce brand from Sheela Foam (makers of the flagship brand Sleepwell), has launched their e-commerce site, keeping in mind the changing buying habits of consumers. SleepX has been present on Amazon and Flipkart for the past 1 year and the brand has been a success on both platforms.  

Online sales, though only 3-4% of the total mattress market, have been growing at a rapid pace. Sheela Foam, a completely consumer-centric organisation, believes in servicing all consumers depending on their choice of channel – offline or online. SleepX has been launched to cater to the consumer who prefers the convenience of buying online. The brand is offering the comfort of selecting the perfect mattress at the ease of your fingertips with a dedicated e-commerce portal,

The brand comprises a wide collection of mattresses intended specifically for enhanced back support and comfort. The product offerings have been carefully designed understanding the lifestyle and requirements of the new generation, allowing them to perform better as they start their day on a SleepX mattress.

SleepX has some of the finest products for its customers, be it the Ortho Memory Foam mattress, Dual mattress, or the Exceller range. This month, SleepX has launched the Orthopaedic Cool Gel mattress. The Ortho Memory Foam mattress is designed especially for back pain that is a major concern during present times; these mattresses have orthopaedic technology and a Next Gen Memory Foam layer for extra comfort. The firmness has been adjusted for optimum back support while the high-density PU foam enables deep down support for a great night's sleep. On the other hand, the Dual mattress, is a customisable mattress that comes with a dual reversible layer with hardness on one side and medium-soft on another. One just needs to flip the mattress over to change the feel. The Ortho Cool Gel mattress has orthopaedic technology and a premium cooling gel Memory Foam layer for a cooler sleeping surface while retaining the pressure-relieving properties of memory foam. It is infused with gel particles that impart a cool feeling on a hot summer night and a comfortable feeling during winters. In addition, the flagship Exceller Ortho mattress is a perfect blend of superior comfort and support. It is ideal for spinal alignment (pocket spring system and foam layers) and is equipped for zero partner disturbance and sag resistance with the help of individual pocket springs.

Speaking on this, Sumit Sehgal, chief marketing officer, Sheela Foam, said, “Sheela Foam has always strived to customise its offerings basis consumer insights. Given the hectic lifestyle of the present generation, a good sleep and ease of purchase are critical for Gen Z. We have therefore launched – a seamless online buying experience to cater to the needs and preferences of the millennial audience. We are confident that we will emerge as a preferred brand amongst the youth in the online space with the simple purchase experience and enhanced service levels.”

All SleepX mattresses have the patented Neem Fresche technology from Sheela Foam that ensures health and hygiene. Every SleepX mattress comes with a 100 nights trial, free delivery to the doorstep and cash on delivery facility for consumers. In addition, since there is no standardisation of bed sizes in the country, consumers can also order customised sizes.



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