HSC Designs, Macro to Micro, Digital exhibition, Furniture exhibition, Product design, Virtual Walkthrough, Designs firms in Ahmedabad, VR Technology

India’s first furniture and product design digital exhibition by Hsc Designs

‘Macro to Micro’ is a medley of experiences for furniture craft and design, morphing the macro experience of being in an exhibition space to our micro screens

The COVID-19 pandemic has been difficult on all of us. However, crises convene opportunities to reinvent. Making use of this opportunity, Hsc Designs has curated India’s first digital exhibition showcasing their coveted range of furniture and interior accessories.

With the ‘Macro to Micro’ digital exhibition, the designers have pioneered a new-age social space on digital platforms for experiencing products using VR technology that is available on any device. This one-of-a-kind, fully immersive exhibition allows a high-definition 360 degree-view, which enhances customer’s journey and their interaction with the brand. With a virtual reality platform, it enables effortless navigation within the space housing furniture pieces and brings out real-life spatial quality of light and volume. It morphs the macro experience of being in an exhibition space to fit in our micro screens. The exhibition transcends the real experience of furniture selection through VR technology and can easily accessed on all devices. Every piece in the exhibition encourages customer interaction. The visitors can view the pieces from every angle and identify varied options for colour, textures, materials, etc. thereby getting complete freedom to order bespoke and customised.

“The key inspiration for the furniture line was to morph the pre-designed architectural built forms and interior spaces at different scales. By exploring macro dimensions in a micro context and vice versa, the pieces craft an experience that channelizes the tactile and visual impulses of the user. They capture a perfect flow needed to transition from one scale to another. Each piece materializes itself as a physical form in order to translate design perceptions of architectural scales into smaller scales. With such iterations, the idea is to get perfect furniture pieces that seamlessly flow into multiple scales, contexts and functions engaging with varied users and extending utility at all times,” explains Hiloni Sutaria, lead architect and founder, Hsc Designs.

Through their works, Hsc Designs have been endorsing humanitarian design. Their design philosophy ties experiential value deriving cues from context and users, and propagates sustainability by material reuse and zero wastage practices. They have extended the same principles for curating this exhibition. With ultra-modern virtual reality and full immersion technology they have reinvented the avenues to showcase and experience design products for the world that we inhabit today.



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