Hafele India consolidates its Appliances business under its global brand: Hafele Appliances
Häfele India opened its first exclusive Design Showroom for the Hafele Appliances range in Bengaluru recently
Häfele, the company that has made a name for itself in the realm of furniture and kitchen fittings, has over the last few years expanded its global assortment portfolio to include a sophisticated range of built-in home appliances. The company states that this global strategy was an organic move, considering that they hold a rich tradition, deep understanding and technological knowhow in the furniture and kitchen segments.
The extension of its product portfolio from hardware fittings to solution-based products like built-in appliances, kitchen sinks and faucets, and even counter-top surfaces was thus a natural transition, enabling the Häfele Group to cater to its global customer segments with a holistic solution-based approach.
Häfele India was one of the first subsidiaries of the worldwide group to enter the appliances business in India and South Asia with a comprehensive range of built-in home appliances. The Indian subsidiary has since become one of the leading companies in the Indian Appliances market and continues to grow at a steady pace. Globally, too, the home appliances segment has become an important business for the Häfele Group and they are now aligning all local brands under one brand name: Häfele Appliances.
To bring in a close alignment to this global strategy, Häfele India is also consolidating its entire Appliances business under this global brand. Through this consolidation, the company will communicate with all its customers with one flagship brand – viz, Häfele Appliances while continuing to cater to different market segments with two distinct product lines:
1. International Luxury Appliances: Häfele’s international range of luxury appliances houses world-renowned brands like Asko (designer range of cooking and cleaning appliances from Sweden), Liebherr (sophisticated range of refrigeration and cooling appliances from Germany) and Falmec (technologicall- advanced range of extraction hoods from Italy).
2. Hafele’s In-house Premium Appliances: Häfele’s in-house range of premium built-in, free-standing and counter-top appliances has been developed keeping Indian cooking and cleaning patterns in mind while bringing in the trademark German quality and innovation that the company is well known for.
Häfele India opened its first exclusive Design Showroom for the “Häfele Appliances” range in Bengaluru on April 25th. This showroom showcases the entire range of Häfele’s in-house premium appliances that houses a holistic collection from cooking, baking, refrigeration and cleaning appliances, to extraction hoods and countertop appliances. All the appliances from this range have been carefully designed to complement the unique patterns of Indian cooking and cleaning; and come with the highest standards of German quality in modern design. The Häfele Appliances showroom is located approximately 100m away from the company‘s main Design Showroom at Langford Road in the heart of Bengaluru city.
Jürgen Wolf (managing director – Häfele South Asia),who inaugurated the Häfele Appliances showroom in Bengaluru, says: “Today, Häfele is a global brand that stands for market leading products and services that cater to all interior design needs. The objective is to leverage brand Häfele across all our solution-based categories. Home Appliances, in particular, is one of our fastest-growing categories, and it is important for this business to have a unified brand approach across all markets. Therefore, keeping the strength of brand Häfele in mind, it has been decided to use Häfele Appliances as our unified brand name for all home appliances businesses worldwide. With this move, we will not only create a uniform and clear brand strategy for our appliances business here in South Asia, but will also benefit from the alignment with the global strategies of the Häfele Group.”
The newly-launched Häfele Appliances showroom is located at: No. 2/1, Shiv Manor, Langford Road, Shanthi Nagar, Bengaluru - 560 027, India.