Home Fashion Trends for 2019-20 unveiled by HGH India
Beyond Shapes, the trend book released by HGH, reflects the influence of social and technological changes in the home products market
As a prelude to HGH India 2019, India’s largest trade-show in the home textiles, home décor, houseware and gifts category on July 1st and 2nd at the Bombay Exhibition Centre, the company released ‘Beyond Shapes’ - their latest trends forecast in home fashion and lifestyle at a press conference in Mumbai today. Designed exclusively for trade visitors and professionals, the book showcases the latest trends and insights which will help the industry to cater to the needs of the consumer. The trends are forecasted by an experienced European design team, based on their intense research and expertise in the India market.
The Trends Book was unveiled by Arun Roongta, managing director, HGH India; Dr Geert Bottger, director, HGH India; and Dr Alokendra Banerjee, chief executive officer - Retail, The Bombay Dyeing & Manufacturing Co. Ltd. These trends will also be showcased at HGH India 2019, to be held between July 2-4, 2019 at the Bombay Exhibition Centre in Goregaon, Mumbai.
The overarching theme for this year’s trends is ‘Beyond Shapes – Universal Future’. These trends are an assimilation of in-depth research of strongly emerging colours, designs and materials for the year 2019-20. It depicts comprehensive design directions to create or source new collections. With one of the youngest populations in the world, the Indian market is bound to be largely influenced by the lifestyles, tastes and preferences of its consumers. These educated, extrovert, technology savvy, financially affluent consumers who are influenced by high international and social media exposure, want a blend of modern and traditional ethnic products in their home.
Commenting on the launch, Dr Geert Bottger, director, HGH India, said, “An impressive economic and social development has boosted the confidence of Indians. When the country is emerging as a global power, people here, while adapting to international lifestyle, are also reiterating their faith in their social traditions and cultural heritage. This year’s trend book echoes this emotion with a blend of futuristic nuances balanced with values of our roots. Like every year, we are convinced that the home products industry benefits from the Trends prediction and witnesses tangible value addition to their business.”
Dr. Alokendra Banerjee, chief executive officer – Retail, The Bombay Dyeing & Manufacturing Co. Ltd shared the industry’s sentiment, saying, “The launch of the yearly Trends Book from HGH India is a much-awaited event for the home products market, as we look forward to align our collection to the predicted trends. This helps us cater to the evolving consumer need in an effective way. We look forward to visitors from across the country to come to HGH India and experience how the trends are manifested by different sectors of the industry. It is a great platform for brands like Bombay Dyeing and retailers, where the industry can exchange knowledge and insights to accelerate business and opportunities.”
The Trend Book reflects the influence of social and technological changes in the home product market next year. Manufacturers, brands, retailers and professionals will find this trend book useful to innovate their products, designs and sourcing to appeal to the aspirational Indian consumers.