Aces of Space Design Awards 2019: Interior Design - Retail
While Rahul Menon of StudioTAB is the winner for JJ Silks in Bengaluru, Ankur Choksi of Studio Lotus is the runner up for Gaurav Gupta Flagship Store in New Delhi
Designing Retail Interiors is very challenging, especially with respect to display, lighting and subtle decor that does not overpower the product but experientially enhances it.
Winner - Rahul Menon, StudioTAB
Project - JJ Silks, Bengaluru
Known for their fine saris, the client is much-sought-after by the elite. It was a consequence of their uniqueness that led the designers to interpret this project in the same light. Thus began a journey encompassing parametrically defined curves, a splash of ethnicity and a fine blend of design. In fact, one can say that the space itself is a finely woven silk sari and how it affects the senses with its texture, vibrant hues and play of fabric.
The core idea was to enhance the vibrancy of silk and the richness of its colours, ensuring a spatial experience that would uplift and not overwhelm. This explains the colour palette of grey hues on the floor and walls.
The table served as the focal element of the design, around which everything else automatically flows. At one end is the display zone, with the right amount of space to spread a complete sari, while the other end, separated by a glass partition, holds the reception desk. The (stretch) ceiling is the highlight of the space and serves to illuminate the focal points in the room, creating a suitable ambience for the silk to bloom in all its shades. The subtly reflective concrete flooring serves to complete the design. The shade and the texture of the stone have been carefully selected so as to add to the whole scheme.
Runner up - Ankur Choksi, Studio Lotus
Project - Gaurav Gupta Flagship Store, New Delhi
The flagship store for the globally-acclaimed couturier at Mehrauli consists of a deconstructed maze-like dreamscape emblematic of the designer’s work, which draws inspiration from multiple and disparate sources - be it the Dickensian townscape of 'Great Expectations'
or the fantastical motifs from European folklore.
The store premises consist of a single-storey building lined by a private garden. A nondescript rectangular floorplate becomes the shell within which a layered geometry of spaces has been crafted. The rooms, varying in size and scale, house different collections by the label; this distinction in function is enhanced by the specific visual expression of each space, which marks a subtle transition between the zones as one moves through them.
The design scheme combines a deconstructed aesthetic with a subdued colour palette, creating a space filled with monochromatic tones of grey to make for a suitable retail backdrop. Handcrafted mouldings and sculptures embellishing the richly-textured plaster walls, details of sculpted cast metal animal forms in the display racks, furniture and accessories set in the space extend a narrative that ties up the entire space and makes this magical and fantastical world come alive.