Don't diss the 2020 Pantone Colour of the Year yet!
Gita Ramanan, CEO and co-founder of Design Café, provides a ray of hope for the controversial choice by Pantone this year.
When the announcement came in this last month, that the Pantone Color of the Year 2020 is Classic Blue, it was met with surprise and (to be honest) some derision. There was a lot of commentary around how the Classic Blue selection was staid (and ahem! a little boring), especially seen in comparison to Pantone’s 2019 Colour of the Year - Living Coral.
But the release was accompanied with this poignant message: “When we look at the world around us, we know that we’re living with a lot of unrest, where some days we don’t feel quite as secure. Blue, from an emotional, psychological standpoint, has always represented a certain amount of calm and dependability. It’s a colour that you can rely on.” Pantone felt that the colour highlighted dependability, trustworthiness, credibility, and constancy, all traits that are valued in the fast-paced, high-stress situations of the current world.
And philosophy aside, designers world over are finding ways to bring the traditional with the modern, playing with what gives people a sense of nostalgia of good times and the richness of heritage, coupled with the excitement of what the future holds. Classic Blue is universally seen as both genderless and seasonless and therefore is a colour that designers across different genres use lavishly. Additionally, its indigo shade can be achieved naturally from plant dyes, making it a colour that aligns well with the sustainability movement.
This is a major boon to interior designers, who sometimes struggle to match exotic shades that see limited interpretations in the form of accents and decor from the textile, crafts, fashion and product industries. In an interior project, used either as a backdrop or as an accent, this familiar, calming shade of azure (one of the 3 primary colours) lends itself to a wide range of interpretations that will delight each and every designer.
So how do I see this colour being used?
For those bold souls who look forward to the new decade with enthusiasm and passion, think no further than playing this colour out on all the walls of a living room. The sheer feeling that this envelope generates is akin to zen transcendance. Additionally, the trend of using a single bold colour on all walls, rather than just a focal wall will regain favour this year. This colour works best when the furniture within this room is kept either neutral or within the same colour family, with maybe one contrast piece as an accent.
The colour can be used as a backdrop on a focal wall, if you are still trepidatious of seeing colour on all your walls. Now you can broaden the spectrum of colours used, and can use a primary piece in a contrast colour and complete the setup with neutral pieces/ pieces in the same family of colours
Classic Blue is a favoured colour in kitchens (I’ll let you into a small secret, it's the colour in my own kitchen), and will only see a higher level of interest this year.
Classic Blue was always a huge hit in bedrooms, where a sense of equanimity and calmness was sought. With possible uses in upholstery, loose furniture and accents, this room will find a lot of interpretation in bedrooms
Go ahead then and embrace the Pantone Colour of the Year with bold confidence!