Panasonic Life Solutions India unveils its first exclusive brand store in Hyderabad
The aim is to open 130 experiential stores across the country by FY2022
Panasonic Life Solutions India is one of the largest domestic manufacturers of electrical construction materials (ECM) in India. The products are available through the length and breadth of the country under their flagship brand, Anchor by Panasonic, for more than five decades now. Apart from the ECM space, the company also operates diverse smart electronics, housing, and home automation solutions in India, and has announced the launch of its first exclusive brand store in Hyderabad. The brand store would house a choice of the best-in-class Anchor and Panasonic products, ranging from advanced electrical wiring devices, switchgear, wires, and LED lighting solutions, to IAQ (fans) and water heaters, for the residential, commercial, and industrial segment, designed to suit the needs of every individual.
The expansion of commercial and business hubs, robust infrastructure and burgeoning IT sector in Hyderabad has led developers to take up more commercial projects and residential spaces. Strategically located, Panasonic Life Solutions’ store is an experience zone for buyers with a wide range of home automation, smart and energy-saver products.
The exclusive store will also display a wide range of advanced Indoor Air Quality (IAQ) solutions such as Energy Recovery Ventilator (ERV), Bidet-Panasonic electronic automatic toilet seats and bathroom dryers, enabling consumers to experience the next-generation technology. The ERVs with their advanced features will enable substantial energy savings in large commercial and residential establishments.
Vivek Sharma, MD, Panasonic Life Solutions India, said, “It gives us immense pleasure to launch our first exclusive brand store in Hyderabad. We have set ourselves a target to open 130 such stores, across tier-1 and tier-2 markets in India by the end of FY21-22 to cater to the growing need of the ECM (Electrical and Construction Material) industry. These stores will serve as experience centres for consumers and influencers, a place where we can showcase the depth and width of our range and display products which are a part of Panasonic’s global innovation on smart and connected homes.”
The 130 brand stores would set up in a Franchise Owned and Franchise Operated (FOFO) model, allowing people to associate and grow with the brand Panasonic, while assuring customers of superior quality and high-tech products.