Godrej Interio launches its e-commerce operations
The e-commerce service will cover 2,000+ pin codes across India
Godrej Interio launched its e-commerce operations (www.godrejinterio.com), strengthening its presence in the Indian furniture market. With a strong retail network of company owned showrooms and dealer outlets across India, the latest service offering will further strengthen the brand’s reach by covering 2,000+ pin codes.
The ecommerce website provides a huge catalogue of products across multiple categories – living room furniture, bedroom furniture, dining sets, storages, mattresses and kitchens. Based on the demand and sales, Godrej Interio also plans to introduce selected online only models to cater to a larger section of customers who love purchasing online. It is also looking at having AR integration on the website by the end of the fiscal year.
Commenting on the launch, Anil Mathur, chief operating officer, Godrej Interio said, “We have not launched our website for a pure e-commerce play, but more to maintain an omni channel presence. Currently, we barely get 1% of our business from online marketplaces; but with our website in place, we aim to increase the share of online to 10% in the next two years. Currently, we get almost 65% of our revenues from beyond just the tier-1 markets with a huge 52% from upcountry locations. We are growing at a CAGR of 15% over the last couple of years, compared to the market growth rate of 7-8%.”