ITP India launches dedicated construction portal for Hindi market
The launch of the dedicated Hindi site follows the huge spike in the construction industry in recent years
ITP India has launched a new website – constructionweekhindi.com – to serve the country’s 186 million Hindi readers.
The new site – a sister portal to the current constructionweekonline.in – will feature exclusively in Hindi the latest major breaking news stories, analysis, features and market intelligence.
The launch of the dedicated Hindi site follows the huge spike in the construction industry in recent years, with 9% of the country’s GDP spent on infrastructure. India will have a requirement of over $777bn of infrastructure investment by 2022. Over $2bn of construction equipment is sold every year.
Saikumar Shanmugam, MD, ITP India, said, “There has never been a more exciting time to launch this new site, with India’s construction industry powering so much of the economy. From contractors to project heads and suppliers to real estate giants, there has never been a greater demand for industry news, especially in Hindi, which is still the first language for a large majority of the 30 million people employed in the sector.”
The new site will replicate content from the English site, with additional new content specifically for the Hindi market, including on YouTube and podcasts, being rolled out in the coming months.
Constructionweekonline.in is already one the most successful industry portals in the country with 1.4 million page-views per year. The annual Construction Week India Awards have become the biggest industry event of the year featuring the biggest names in the industry including the likes of Adi Godrej, chairman Godrej Group; Shapoor Mistry, chairman, Shapoorji Pallonji Group; Jaxay Shah, chairman CREDAI; Getambar Anand, chairman, ATS Group; Chandru Raheja, chairman, K Raheja Corp; Dilip Suryavanshi, chairman, Dilip Buildcon; PNC Menon, founder, Sobha Group, and many such dignitaries.
About ITP India
ITP Media India is a subsidiary of ITP Media Group, and was incorporated in 2008 with a mandate to produce a wide range of business-to-business websites, award programs, publications, events, conferences, directories and information services for key vertical markets in India. ITP Media India’s market leading, multi-platform brands include Construction Week India, Architect and Interiors India, Manufacturing Today, Hotelier India, Digital Studio India and Healthcare Radius. ITP Media India's brands are dedicated to providing their audience with critical industry information and essential business insights, which in turn help organisations across the region run and grow their businesses more effectively.