Ambuja Cement launches Cool Walls in Thane district near Mumbai

Ambuja Cements Limited, a part of the global conglomerate LafargeHolcim and one of the leading cement manufacturers in India, has launched an innovative green building offering– Ambuja Plus Cool Walls – for individual home builders (IHB) in Thane district.

Developed by Ambuja’s in-house team, the revolutionary product ensures maintenance of a 5°C temperature difference indoors; no matter how hot or cold the external temperature is. Embedding ‘heat barrier technology’, the product’s features keep the indoors warm during the winter and cool the house during the summer. This greener alternative, made of aerated autoclaved concrete blocks, is also stronger than any other ordinary bricks. Ambuja Cement is among the first cement companies to offer such a unique masonry solution, addressing the needs of the diverse and unorganised IHB segment.

Commenting at the launch of this offering, Deepak Mehra – chief marketing officer of Ambuja Cement, said, “Since our inception, innovation has been the hallmark of all our offerings, and we have always endeavoured to develop an array of eco-friendly products to ensure a healthier, cleaner and greener tomorrow; supporting India’s efforts to become a green nation. Ambuja Plus Cool Walls reinforces our strong commitment to introducing products that deliver high strength and performance while integrating sustainability traits.”

The launch in Thane district follows the product’s introduction at Nagpur in Maharashtra and select markets in Gujarat, Punjab, Himachal Pradesh and Chhattisgarh, where it has been gradually gaining popularity. The product is now available in different parts of the district including Kalyan, Dombivli, Bhiwandi and Ulhasnagar, among others.

“The product gives multiple benefits of superior strength and durability as well as ensures ambient temperature in the house. We are confident that this new product will provide further impetus to our LafargeHolcim Group’s vision,” added Mehra.

Traditionally, clay brick walls need to be cured, whereas Ambuja Plus Cool Walls with heat-resistant concrete blocks and Blockol (Block Jointing Mortar) does not require curing – thereby saving huge quantities of water during the construction process; and this also reduces the hassles faced by the consumer. Other benefits include greater structural stability, speedy and quality construction, wastage control and less manpower requirement.




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