Anchor announces change in its corporate identity to Panasonic

A wholly owned subsidiary of Panasonic, Anchor Electricals Private
Limited today announced the change in its legal entity to ‘Panasonic Life
Solutions India Private Limited’ with effect from April 1, 2019. With this, the
brand has also changed its corporate identity from ‘Anchor by Panasonic’ to
‘Panasonic’. This alteration expresses its vision to ‘Make a better,
comfortable life with human-oriented solutions”.

Panasonic Life Solutions India Private Limited (formerly known as Anchor
Electricals Private Limited) has been a leader in the consumer electricals
segment for over five decades. The company has been selling a wide range of
electrical products through its strong dealer and distributor network spread
across the country. Anchor has been the industry leader in wiring devices and
also has a significant presence in switchgears, wires cables & tapes, conduit
pipes, lighting, solar, housing, power tools and indoor air quality (IAQ). The
positioning for the two core brands, however, remains the same, with Anchor
targeting the value for money segment and Panasonic catering to the premium end
of the market.

Vivek Sharma, MD, Panasonic Life Solutions India Private Limited, said,
“We are one of the leading players in the manufacturing and selling of
electrical and construction materials. Our products are made from cutting edge
and innovative Japanese technology, and occupy a unique positioning in the
market. We are delighted to unveil our new corporate identity, which will help in
strengthening our position in our segment. With this change, we would position
the brand as one that would fulfill the expectations of modern India consumers.”

Tetsuyasu Kawamoto, joint MD, Panasonic Life Solutions India, added, “At
Panasonic Life Solutions India Private Limited, we aim to offer outstanding
products and services across all categories to our consumers. With the new
name, our goal will be to transform the vision of ‘Making a better, comfortable
life with human-oriented solutions’ to reality.”

Dinesh Aggarwal, joint MD, Panasonic Life Solutions India, stated, “Changing
the company name is a step forward into an era of transformation. Through
Panasonic Life Solutions India Private Limited, our objective is to augment the
brand recall amongst our existing consumers and enhance our consumer reach. At
the core, brand Anchor will cater to value for money consumers whereas,
Panasonic will focus on providing a comprehensive solution for energy saving,
comfortable and safe living.”

With this step, the brand
Panasonic Life Solution Private Limited will also be foraying into a new
category – and will shortly be introducing a “first of its kind” modular
kitchen as well.

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