LAUNCH OF BAAYA VERSION 4.0
Baaya Ver 4.0 isa new avatarr – one that will spread appreciation about India’sr artisan skills and the tantalising possibilities that emerge with the help of contemporary design.
The new and improved store is designed to re-imagine interiors, by providing well thought-out mock-ups for visualisation of various living spaces like a living room, home office and dining area. The renovated store offers more space, new product categories and more choice! You can expect a mix of new, innovative art, artefacts, zany furniture, mirrors and rugs apart from the classic range available at Baaya. The range has been curated from the corners of India to add the quintessential ‘Baaya appeal’ to a home.
The store will also feature Baaya Design Studio, where customised solutions for interiors are designed and executed – be it for a residence, office or a hotel. Customisation enables possibilities that are only limited by your imagination. The Design Studio will have a full-time design consultant available to suggest exciting interior concepts.
At Baaya, the mission is to work with customers, architects and interior designers to re-imagine interiors. Handcrafted products not only give a very personalized touch to interior spaces but also connect at an emotional level to our roots. The company’s social agenda is to be a platform for talented artisans who can work with designers to showcase their capabilities and create new and exciting interior styling solutions.
Ms. Shibani Jain. (Founder and CEO, Baaya Design) Shibani Jain, works with a mission to bring the invaluable, but languishing artisan skills from rural India, into urban markets. Armed with a degree from NID, Ahmedabad, she founded Baaya Design, a social venture, in December 2009 with a vision to conserve traditional artisan skills through innovative design inputs.
Shibani has been working in the grassroot art & crafts space for the last 15 years. She realised that while there were many handmade products present in urban markets, the customisable artisan ‘skills’ were not really available in a meaningful way. These skills which are passed down from generation to generation, were slowly dying. And yet, they held amazing possibilities.
Prior to founding Baaya, she worked with the corporate sector, in senior positions. She has a total experience spanning 25 years. Her work in the corporate sector, her extensive experience in the craft sector combined with her deep understanding of interiors, has given her insights into the requirements of the urban markets and how the traditional skills can be contemporised. With their design interventions, Shibani and her team, bring back these skills into modern-day interiors.
Today, Shibani works with many different art forms and producer groups. She delivers her agenda through design innovation and building exposure to the large variety of special skills that are available. Baaya Design works with architects & designers, hotels and residences to infuse traditional arts and crafts into interiors, while contemporising them. Shibani also conducts cultural art workshops and tours for customers to build exposure on how the crafts are made and to create a connect between urban and rural places. Shibani’s efforts are helping artisans preserve their skills and engage the next generation to participate in this legacy and bring sustainable income for our artisan.s