Cocoon Fine Rugs opens in Jaipur, another milestone for the brand in its 10th year

Cocoon Fine Rugs, celebrates its 10th
year anniversary with the opening of its new store in Jaipur. This will be the
brand’s fourth rug gallery in the country, after Mumbai, Bengaluru and Kolkata.
The store is reflective of the founder and creative director Ayush
Choudhary’s vision and Rajasthani roots, amalgamated with an international aesthetic and
design sensibility.

Easily the
city with one of the richest legacies in handcrafted, weaving traditions, Jaipur
represents the rich and vibrant lifestyle and traditions of Rajasthan. The
Cocoon Fine Rugs gallery in Jaipur celebrates this ethos of the state while
paying tribute to handwoven traditions that they have nurtured over the last
ten years.

When you
step into Cocoon, you will enter a unique rug browsing experience. The
sophisticated environs will remind you of a gallery where you can explore the
various collections at leisure. At Cocoon, every carpet has a story to tell and
the rugs are crafted to engage you in their narrative and draw you into their

The new
space has been designed by architect Rachna Garg of Jaipur and
emphasises on providing a royal experience to customers. The interiors of the
store have been styled with natural lighting and lavish flooring that echoes
the brand’s luxury aesthetic, creating a welcoming ambience. A mix of
traditional and new-age designs, the rugs have been strategically placed to
give one a true representation of how these fine rugs would look in a home.

highlight of this sprawling 5,000sq-ft space is that it doubles up as a design studio,
manufacturing hub, quality control and all other administrative processes for
the export as well as retail business. Centrally located and in an upscale,
quiet neighborhood, the gallery is a 10 to 15 minutes’ drive from almost
anywhere in the city. The Cocoon Fine Rugs store in Jaipur is sure to add to
the varied, eclectic mix of lifestyle experiences that Jaipur has become known

about the launch, founder of Cocoon Fine Rugs, Ayush Choudhary, says “We are
very happy to launch in Jaipur. It was very important for me to be in a place
that has a rich history and resonates with the philosophy of the brand. The
beauty of Jaipur is its royal lineage and heritage that has been home to, and
an inspiration for, various designers – both Indian and international. Amidst
the historical and romantic palaces and forts of the city, Cocoon’s latest
store is sure to capture the imagination of the national as well the
international design community and carpet aficionados.”

Cocoon’s various award-winning
and signature collections are on display at the store, such as the best-selling
Colors of Life, Chand LC, Isfahan, Superluxe, Urbane, Kasbah among others. Rugs
from various designer collections are also available. These include
limited-edition rugs with ace designers JJ Valaya, Ashiesh Shah, Rooshad Shroff
and Varun Bahl. In addition to this, the artisans can also give visitors a
sneak peek into the process of a hand-made rug.

Address: D-12, Nemi Sagar Colony, D –
Block, Hanuman Nagar, Jaipur, Rajasthan 302021 Tel: +91-141-2350934 Website:



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