Cocoon Fine Rugs wins prestigious German Design award at Ambiente in Germany
The Chand LC Collection by Cocoon Fine Rugs won Choudhary Exports the German Design award for Outstanding Design Quality in the Home Textiles and Home Accessories category at the just-concluded Ambiente 2019 organised by Messe Frankfurt. Ayush Choudhary, founder of Cocoon Fine Rugs, personally collected the prestigious award at the celebrated international consumer goods trade fair which takes place annually, and is known to launch innovative and exciting home decor products.
Designed in collaboration with well-known interior designer Ashiesh Shah last year, the Chand LC collection by Cocoon Fine Rugs is a blend of mid-century design motifs and Cocoon’s expertise in rug making – which effortlessly merges modern design and traditional rug weaving techniques. Inspired by the facades of iconic buildings in Chandigarh, the collection of hand-knotted rugs are woven with natural, hand-spun silk and over twisted, highland, hand-spun wool. The rugs have a unique layered look that draws its inspiration from the three dimensional nature of the structures.
Commenting on the win, Choudhary said, “This is a special project for us… winning this award gives Cocoon Fine Rugs and Choudhary Exports international recognition. Each rug in the collection reflects a unique sense of design and Cocoon’s impeccable craftsmanship using the finest silk and wool.”
The brand has partnered with eminent designers from different fields of design= such as fashion designers JJ Valaya, Varun Bahl, and multi-disciplinary designers Rooshad Shroff and Ashiesh Shah.