From products to services, Hafele masters it all
Over the last few years, Häfele has invested heavily in scaling up its service portfolio which now includes designing services (for kitchens and wardrobes), installation guidance and demonstrations, hardware scheduling and every aspect of the after-sales support.
Taking this approach forward, the company is now set to introduce its latest service model called ‘Meister Service’ that offers complete installation of key hardware products by certified and trained service technicians from the company at a reasonable service charge. At the launch, Jürgen Wolf, managing director, Häfele South Asia explained, “The reason behind introducing Meister Service was to take complete control of the customer experience and ensure that they not only get a top quality product from us, but also receive an accurate and seamless installation for that product. We have often faced instances where our products have been handled and installed by carpenters or contractors who are not trained or certified to install the products. This completely compromises the quality and functionality of our fittings – which eventually affects our overall brand proposition.”
With Meister Service, Hafele will provide installation services for sophisticated product categories like sliding, kitchen fittings, furniture fittings and architectural hardware by their ‘Meister Certified’ technicians who have been rigorously trained. “The word ‘Meister’ in German means Master, and this is the message we want to drive home to our customers – that some services are best managed by trained and experienced hands only,” Wolf added.