Godrej Interio launches study that introduces concept of ‘Social Office’
One of India’s leading furniture solutions brands has shared the results of its new research study, ‘Harness the power of social capital’, that reveals the challenges and solutions for modern-day work spaces. It also introduces the concept of ‘social office’ – a place where collaboration is easy, social media is welcomed, and the health and wellness of employees are taken care of. Industry experts like Ajith Nair, director, Aon Hewitt and Ravi Sarangan, executive director, Edifice Architects launched the report which encapsulates views of over 100 organisations in India. The study was launched at Godrej Interio’s brand new Social Office Experience centre at Fort, Mumbai.
The study revealed how the transforming nature of work and a younger workforce are altering workplaces, from pure ‘work hubs’ into ‘social hubs’. It found that the current Indian workforce, of which 46% are millennials, prefer three types of workplaces – to focus, relax and collaborate.
Anil Mathur, chief operating officer, Godrej Interio, said, “Godrej Interio’s research study found that about 29% of Indian workforce felt the need to have a collaborative space, and 15% preferred to have a zone that would help them relax and rejuvenate in the office. About 61% of them… also needed a place to concentrate without distractions when required. Of these, 56% said that their office lacked such spaces currently. Basis these insights, we developed the concept of Social Office.”
The Social Office offers the right balance of ‘ME’ and ‘WE’ spaces -different types of work environments that employees can use as they please, to facilitate their work. The Social Office not only encourages collaboration and brainstorming, but also counterbalances that by facilitating private meeting areas and quiet spaces designed for privacy and a lack of distraction, to suit employees looking for a space to do intense, focused work.
Sameer Joshi, associate vice president, Marketing (B2B), Godrej Interio, said, “We expect the Social Office furniture to attract traction in metros such as Mumbai, Pune, Bangalore, Hyderabad, Chennai, and Delhi NCR owing to the presence of business hubs. The market for the same is nascent, and it is expected to be at Rs.200 crore. However, it is expected to grow at a CAGR of 12%. We expect organisations to soon pick up the trend of Social Office in the years to come. It will be a growth driver for us for the overall turnover of 1500 crore in 19-20 with an expected growth rate of 20% year on year.”