Greenlam Industries opens first experience centre in Kolkata
Greenlam Industries Ltd, engaged in helping designers beautify interior spaces for years, is introducing a first-of-its-kind experience centre in Kolkata. The myriad range of products by the company will be displayed in a 2,400sq-ft area, centrally located at Park Street. The first ever Greenlam owned experience centre in India will give consumers a glimpse of the variety of products and offerings from all brands of Greenlam Industries – that is, Greenlam Laminates, NewMika, Decowood Veneers, Mikasa Real Wood Floors, Mikasa Doors & Frames, Greenlam Clads and Greenlam Sturdo.
The largest producer of laminates in Asia and among the top 3 in the world, Greenlam Industries is a global brand with presence in over 100 countries. The diverse product range will be showcased inclusive of innovative products such as AFX (Anti-fingerprint laminates) and VRB Laminates, Herringbone floors and Veneers Collection. These state-of-the-art designs are meant to enhance creativity and give Greenlam’s consumers flexibility while designing spaces.
Greenlam offers a vast portfolio which includes Laminates, Compact Laminates, Decorative Veneers, Engineered Wood Floor, Engineered Wooden Doors & Frames, Melamine Faced Chipboard, Restroom Cubicle & Locker solutions, Exterior and Interior Clads – making the company a one-stop solution for all surface product needs in the industry. The exclusive experience centre will exhibit specialty products for segments such as Education and Healthcare as well.
With a line-up of various products displayed in full sheets, trained staff members to give complete product knowledge, and a neat ambience for easy selection, this experience centre will bring life to Greenlam Industries’ products.
The unique experience centre will also showcase an Augmented Realty concept with which one can scan a picture from the Greenlam product catalogue/other collaterals and can see various product feature stories, product applications as well as try multiple décor options for interiors. Innovative technology and creative solutions have been Greenlam Industries’ guiding principles from day one over two decades, while Greenlam has introduced some of the most technologically advanced products in the market. The company is a pioneer in introducing décor trends in India and the international markets as well.