Haier India unveils TV commercial for PuriCool range of air-conditioners

It doesn’t just
cool, it cleans – that’s the theme of the TV commercial for Haier’s PuriCool
range of air-conditioners with built-in air purifier. The idea
is to bring alive the product with a vision to emotionally engage and resonate
with Indian urban families. Created and conceived in collaboration with Famous
Innovations, the TVC premieres today, April 4, 2019, across leading TV channels
including prominent GEC, Movies, News and Sports channels. For a pan-India
reach, the TVC will be aired on key regional channels in languages like Bengali,
Marathi, Kannada, Malayalam, Punjabi, Tamil and Telugu as well as during the ongoing
Indian Premier League (IPL) season.

The TV commercial picturises urban Indian homes where it showcases the
healthy lifestyle practices a modern Indian family undertakes for personal
wellbeing; may it be eating right, exercise, or yoga. The commercial highlights
that while it may seem that there is a high awareness about health, a bird’s
eye view reveals that the surroundings of Indian homes are full of harmful
pollutants. The perception towards indoor air being
much safer than outdoors is even more damaging, and leads to a false sense of
comfort. While families feel safer and protected indoors, it is important to
understand that polluting particles and dust that accumulate inside our home
environment pose a greater risk to a family’s health. Since most family members
inhale indoor air for longer hours than outdoor, including while they are asleep,
it is critical to ensure clean and breathable air at home.

On the launch of this TVC, Satish NS, senior vice president,
Marketing and Sales, said, “We are excited to announce the launch of the new
TVC featuring our latest innovation. By introducing the state-of-the-art PuriCool
technology in our air conditioners, our aim is to provide a comprehensive
solution to aid wellbeing efforts of Indian families. The TVC aims to create
awareness among people about how outdoor air pollution directly affects the
quality of indoor air at home. At Haier, we are constantly finding ways to
improve consumers’ life and, through this TVC, we intend to reinforce and
strengthen the brand connect with the consumers and highlight how we at Haier
understand customer needs and address them with meaningful innovations.”

The range of both 5-star (HSU-12JS5 DC INV and HSU-19JS5 DC INV) and 3-star (HSU-12JW3 DC INV and HSU-19JW3 DC INV) range of PuriCool Air conditioners are available in 1 and 1.5-ton cooling capacities. This new range of ACs features an inbuilt air purifier that omits the need of a separate air purifier at home. The Haier Self Purify function enables powerful air purification system with a highly effective iFD (Intense Field Dielectric) filter, automatic PM 2.5 air quality detection and slideable cruising module. The ACs offer a high CADR (Clean Air Delivery Rate) of 300m³/h covering a room area of 30sq-m.

The company states that the iFD process in these air
conditioners can remove up to 99.99% of air-borne pollutants as small as .3
microns, including dust, smoke, pollen, bacteria, etc. Unlike other filters
used in most air purifiers, the iFD filter in Haier PuriCool ACs doesn’t need
to be replaced, is washable and reusable, adding more user convenience.
Furthermore, this filter has a lower air flow resistance that results in
quieter functioning of the air conditioner. The ACs feature a 3-in-1 display allowing
users to see the temperature, humidity and PM 2.5 details all at the same time.
The 5-star Haier PuriCool AC range also comes with smart WiFi option to allow
greater connectivity and control to the users.

Raj Kamble,
founder and CCO, Famous Innovations, said “The campaign throws the spotlight on
the issue of indoor air pollution and educaties our audience about how the
related solution has become the need of the hour. The TVC highlights the issue by reminding consumers about their everyday
wellbeing habits and how it remains undone in absence of breathable indoor air,
which doesn’t only need to be comfortable but also clean.”

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