Jaipur Rugs Company rolls out their first store in Mumbai
Jaipur Rugs Company, the brainchild of founder Nand Kishore Chaudhary and one of India’s foremost names in artisanal hand-knotted rugs for the past four decades, has just opened its new boutique in Mumbai. This is their second flagship store, after the first one opened in Delhi in 2016. Known to give traditional carpet weaving a fresh lease of life, the Jaipur-based label weaves quality craftsmanship and authenticity with innovative design. What started as two-loom business in 1978, is now an empire with a social entrepreneurship model that employs 40,000 weavers across 5 states. The brand, with its reach in 45 countries, has its presence in India, USA and China.
A minimalist’s delight, the store is sprawled across 4,000sq-ft with a focus on raw natural materials like cement, wood and metal, in keeping with the industrial theme by Mumbai-based interior designer Ravi Vazirani. The boutique also has an experiential chamber and seating space, where customers can design their own rugs and watch a traditional weaver on the loom. The store will also have a gallery viewing of unseen rugs, either one-off exclusive pieces or heirloom pieces owned by the family, at the mezzanine level.
Speaking at the launch, Jaipur Rugs Company Founder Nand Kishore Chaudhary says, “We are thrilled to finally open in Mumbai. While Jaipur Rugs Company is privileged to have its loyal patrons from the city who regularly shop online, I feel the offline experience will bring clients, old and new, closer to us. Each rug has a story to tell, and our endeavour has been to bring that narrative from the weaver to the customer in the most honest way possible.”
With its luxurious carpets that epitomize contemporary design with unparalleled quality, the brand’s collections by head of Design, Kavita Chaudhary, are on display, alongside the award-winning collections – viz, Project Error and The Unstring Collection series, and Lacuna rugs. One of the prized displays at the store is the recently launched Mysteries of Manchaha, at Maison et Objet in Paris.
The series comprises 85 hand-knotted rugs – in silk, bamboo silk, wool or a combination of these – crafted from internationally acclaimed AO weavers’ own designs who have been presented with prestigious titles like the ‘European Product Design’ and ‘German Design’ to name a few, making them collectible artisan originals. The flagship store will also feature special edition collections with designers such as Gauri Khan, Artemis, Jennifer Adams and Luli Sanchez.