JSW Group launches JSW Paints; first Indian conglomerate to enter paints business

One of India’s leading business
conglomerates, JSW Group has entered the paints business in India with JSW
Paints. This is part of the Group’s diversification into consumer facing businesses
and a historic first-time entry of an Indian conglomerate into the organised
paints sector. With the launch of its paints business, JSW Group aims to make a
comprehensive offering for consumer homes through steel, cement, furniture and,
now, paints.

Paints is a greenfield venture backed by cutting-edge technology, automation
and scale that’s comparable to leading players in the sector. The company will
manufacture and market both industrial coatings as well as decorative paints.
In industrial coatings, JSW Paints commences operations with coil coatings. In
the Decorative paints segment, the company will offer a complete range of only
water-based paints for Interior
and Exterior walls, wood and metal – various surfaces in homes. According to
industry estimates, India’s organised paints industry is expected to cross
Rs.50,000 crore in value by 2020 with a CAGR of 15%.  JSW Paints has
actively studied the market to understand evolving customer dynamics, need gaps
as well as global trends. It aims to be a significant player in the Indian
paints sector.

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Paints is built on thoughtful interventions to make painting Simple, Swift
& Sure for consumers. Commenting
on the launch of JSW Paints, Parth Jindal, managing director of JSW Paints,
said, “At JSW Paints, we believe that being thoughtful is beautiful. Hence, we
have ensured that every aspect of JSW Paints brand has a never-before-done
quality and a promise to deliver true value to our consumers. We have thus
thoughtfully taken the path-breaking step to offer Any Colour at One Price in a
product, for the first time in India.”

According to AS Sundaresan,
joint MD & CEO of JSW Paints, “JSW Paints’ Simple Swift
& Sure way to painting will go a long way in helping consumers make an
informed and confident choice. Our Any Colour One Price ensures consumers great
value, ushers price transparency and makes them free to choose colours
confidently for their homes. At JSW Paints, we combine excellence in
Manufacturing & Marketing, driven by customer insights, to bring about thoughtful
innovations that offer tremendous value and are trend setting…”



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