LUXEMBOURG-BASED ARCHITECTURE STUDIO METAFORM VIES FOR THE DUBAI MARKET
Luxembourg based Architecture Studio Metaform, in charge of designing the Luxembourg Pavilion for Expo 2020, has opened its Dubai office. Located in Downtown Dubai, the regional subsidiary will focus on the realisation of the Expo pavilion, as well as handle the daily business concerning the project. In addition, it will also promote the firm’s architecture across the Middle East.“In the last couple of years, Metaform has grown by almost double, with upcoming new projects and several competition wins. Subsequently, our ambitions were on the rise, and we were thinking of eventually expanding and taking on some new challenges,” said founder and partner, Shahram Agaajani.“With the winning of the competition for Expo 2020 Dubai’s Luxembourg Pavilion, the idea came very naturally: to set up our office in Dubai, from which we would control and manage the pavilion construction itself; and at the same time, it would be a new base for prospective projects in the area,” he added.Agaajani explained that the firm had been previously approached by investors from the region – but at the time, unfortunately, the firm’s scope didn’t allow for the partner-ships to move forward.“At the time, our scope was different. We were a smaller company, more locally focused on Luxembourg and its close surroundings.
Now, with our new growth, our larger experi-ence and expertise, we are hoping to extend our services not only to Dubai, but also to the wider region, to combine our own knowledge with the local culture and ideas,” he said.“Metaform Middle East is effectively in the beginning of its journey,” Agaajani said. “At first, we are planning to use our premises to meet with potential clients and investors, and to manage our project for Expo 2020. We are, however, ready to adapt accordingly to the size and proportion of potential projects and demands. Our goal is to ultimately develop a fully-equipped and structured design office, from which we would also manage projects on site.”The theme designated for Luxembourg’s pavilion is ‘Op-portunity’ and it reflects the history of the country, as well as its present and future.The formal composition of the pavilion is inspired by a Möbius strip, where the twisting and folding of a ribbon re-sults in a single surface, with no beginning or end, symbolis-ing an infinity – and, in turn, the circular economy.This allows the interior and exterior to blur, where the single face of the ribbon is at once a floor, a wall and a ceil-ing, creating a multi-layered ‘scenography canvas’.The pavilion aims to engage visitors in understanding the landscape of Luxembourg, which is mimicked by the spatial changes attributed to the pavilion, in terms of width, height, depth, view and perspective.Work on Expo 2020 Dubai country pavilions has com-menced in April this year.