Designers Huddle for a dialogue on Millennial Living
The event was hosted at Script by Godrej & Boyce in Mumbai
Script, a premium home furniture brand from the house of Godrej & Boyce, brought together multi-faceted designers at their newly launched store in Godrej Bhavan, Mumbai. An open-mic session in association with Raw Collaborative saw the participation of industry experts like Rooshad Shroff (Rooshad Shroff Architects), Huzefa Rangwala & Jasem Pirani (MuseLAB), Nishita Kamdar (Nishita Kamdar Architects) and Nitin Barchha (Material Immaterial) in a discussion on how design is evolving to keep up with the millennials.
The conversation facilitated by Farah Siddiqui (art advisor, FSCA) and Tanvi Karia (founder, Raw Collaborative) witnessed some inspiring insights on the topic 'New Eco-Systems of Living | Eat, Play, Work with the Millennials'. The designers shared their unique perspectives on how urban living, today, is not confined to traditional thinking and how global exposure to design and lifestyle as well as changing social behaviour calls for a world free of rules.
Speaking on the occasion, Rajat Mathur, business head, Script said, “Design in today’s context has become an intrinsic part of everyday life. With our first Script store in Mumbai, Script Huddle enables us to match ever-evolving lifestyle with a design-led solution. It transforms the store from a beautiful exhibit of products to a buzzing destination that offers great ideas and solutions. These solutions benefit the consumers and, thereby, help us shape the brand Script.”
Staying true to the brand promise - 'Freedom of Living' entails re-imagination of furniture that adapts to the changing social behaviours, thereby creating an unmatched experience. Events such as these are not structured or repetitive. They bring fresh, useful and dynamic ideas as a common thread to deliver a better life for consumers.
Script is a premium home furniture brand from the house of Godrej. It is a novel and urban furnishing line-up especially crafted for those aspiring to live an inspirational lifestyle. With a purpose to uplift every experience and help people balance all their activities with the greatest of ease and joy, Script has an interesting design story behind it. It is inspired by contemporary living and breaks free of traditional rules for an unbridled, intuitive and meaningful way of interacting with furniture. The premium furniture brand has been created with immense care and skill; it focuses on innovative designs and detailing, creating space instead of merely occupying it. Script facilitates the concept of ‘Freedom of Living’ by delivering what we call a ‘fluid living experience’.