The brand is also growing its e-commerce reach from 23 cities to 300+ cities by the end of FY 22-23 in a phase wise manner. This reach will eventually translate into delivery to 10,000+ pin codes. In FY 2021-22, Godrej Interio will be adding up to 90 stores throughout India in Tier 1, 2 and 3 towns to ensure greater accessibility to customers across a broader geography. To enhance the consumer experience, the brand will also be experimenting the newer technologies and digital tools in smaller stores.
Subodh Mehta, Senior Vice President (B2C), Godrej Interio said “Being accessible to our customers across the country is our primary objective. We will continue to expand our offline retail presence along with ramping up our online presence. Given that furniture is a touch and feel category, we noticed that many customers purchased from our stores after browsing online and so we ramped up the use of digital technology to assist them in making a purchase they would be happy with.”
“We have a revenue growth rate of close to 18% for B2C products and overall growth rate accruing up to 20 percent. We will grow by 10% percent this fiscal year over FY19-20 base year. Through our greater reach via e-commerce, we plan to focus on Work from home, Study from home & multifunctional furniture offerings, in addition to regular home furniture,” he shares.
Godrej Interio has been investing heavily in key digital technologies, automation, processes and people to build a robust, truly Omni-channel, Omni-present furniture brand with the largest footprint across the country. With consumers today preferring to browse online before making a purchase, Godrej Interio has initiated Virtual & Hybrid selling, Contactless payments, virtual walkthroughs, Room Planner & Product Configurators to cater to the newfound trend. The brand has blended their digital and retail stores to deliver a truly omnichannel experience to customers
