Project 810, New Delhi

Designation

Founder and Creative head

Company Name

Project 810, New Delhi

She grew up in a family full of creative people who always wanted to create and design something new. “This,” Vritima Wadhwa says, “sparked my curiosity and led to an inclination for design.” Wadhwa’s parents had a major role to play in her choice of career, giving her the right exposure and encouragement. She fondly remembers, “My parents always tell me stories about the day when a three-year-old me made my first canvas sitting in a children’s park.”

So, the girl who grew up in Delhi joined one of India’s premier design institutions, the National Institute of Design in Ahmedabad, to study furniture design. She recalls, “Being in Ahmedabad, a cultural city with inspirations from the likes of Charles and Ray Eames, Le Corbusier and other such great minds uplifted and channelised my sensibilities towards design.” A small stint with product design at Pforzheim University of Applied Sciences, Germany, shaped her sensibilities further.

Over the years, Wadhwa has collaborated and worked under several recognised professionals in Delhi and Ahmedabad – like Anuj Ambalal, Anand Patel, Ambrish Arora, Sidharth Talwar and Ankur Choksi. On her role models, she states, “Working with them not only helped me understand the subtle nuances of the intentions behind their outputs, but their work inspired me deeply as an individual.”

Wadhwa started her practice in 2013-14. “We are a design collaborative inspired by the world and rooted in the contemporary Indian context. Questioning the purpose, identifying the function, determining the form, and implementing the correct technique, are only some of the approaches followed in our work,” she explains. 

Their design team was commissioned to create a new retail design language for AM:PM, a dynamic fashion brand by Ankur and Priyanka Modi, which is known to represent their impeccable style and uber femininity through quality.

Two memorable projects that Wadhwa worked on when she started out on her own, are Fio-Cookhouse & Bar and The Hungry Monkey – both hospitality projects for renowned restaurateurs in the capital. She points out, “My clients showed immense faith in my work and supported my ideas, translating my vision into beautiful tangible spaces. The level of detail and attention both the projects were given, led to a path-breaking journey for me personally.”

Wadhwa proudly states, “We have grown with each space and continuously endeavour to participate in creating designs that engage our audience. Each project, for us, is a little step that leads to a larger dream.”