Jimmy Mistry’s contractual association with some of the finest architects and designers in the country led to his full-fledged presence in the domain. Self-admittedly, despite his lack of academic qualification in design, his exposure to mechanical engineering (which he pursued up to the final year) stood him in good stead. While he absorbed precious learning – be it scalability, optimal utilisation of material or methodology, his mentor Nareman Nalla Sheth gave him invaluable insight into the practicalities of plumbing, etc. The turning point in 2004 was a three-day session on design processes with IDEO, that led Mistry to his present interior practice. There was no looking back when he won an IIID MK award for his first turnkey for Star TV under his company Della Tecnica. This led to him zeroing in on multiple architectural projects, primarily township and master planning. In 2014, the Della Group shifted focus to their own projects – a resort, an adventure park and a community of luxury second homes. Mistry’s 21-storey Della Tower in Dadar, Mumbai is an ode to iconic Iranian architecture. Other definitive projects include HDFC at Ramon House, Star TV’s Kamala Mills office in 1999, the Star News building at Mahalaxmi, Mumbai and Mistry’s expression—the 18-storey UB Towers for Vijay Mallya. Della by Jimmy Mistry, a large 30,000sq-ft store, is intended to change the buyer experience of interior products manufactured in-house. Next, Mistry looks to replicating all Della verticals across a couple of cities in India.