The three storey boutique, with an area of 475 square meters, makes the new boutique Lladró’s second largest point of retail in the world. Strategically located on MG Road, a popular area for shopping for interiors, the boutique displays Lladró collections from its Heritage, New Concept and Lighting lines. Surrounded by well-known luxury brands like Swarovski, Gigi, Bang & Olufsen, AUX Home and Fennel, among others, the mission of the new store is to become a must-visit destination for interior designers and architects, as well as for private customers and lovers of art and design.
With this new boutique, Lladró now has a total of eight own-brand stores in India, all located in exclusive shopping malls in the country’s main cities, like New Delhi, Gurugram, Mumbai, Bangalore, Hyderabad, Chennai and Kolkata.
Reflecting the brand’s current diversity
The new Lladró store in New Delhi offers the complete range of Lladró porcelain creations, from its striking large High Porcelain works to contemporary sculptures, accessories and home fragrances, as well as its lighting line.
The ground floor showcases the contemporary creativity of the New Concept line, including pieces designed by renowned international artists and designers like Jaime Hayon. These works are on display side by side with the magic of light in porcelain in the brand’s lighting collections. The second floor highlights the traditional legacy of Heritage pieces. This space exhibits the breadth of the brand’s creative universe with a special focus on the series Spirit of India, whose pieces capture the values and attributes of Hindu iconography with a great wealth of details and colors, and the heightened expressiveness of faces. Made with great precision and enormous respect, these pieces enhance the beauty and the message conveyed by Hindu gods. Finally, the third floor exhibits the great masterpieces of the High Porcelain category alongside a selection of New Classics.
The store offers a unique shopping experience, designed to facilitate interaction with Lladró’s current products while also throwing light on the brand’s creative and artisan processes in a special area set aside for this purpose.
This opening in New Delhi is part of Lladró’s mission to keep on revolutionizing the art of porcelain, exploring its innovative creative possibilities and exhibiting them in experience-based spaces where the connection between the visitor and the product is made through the senses.
Ongoing expansion in Asia
Lladró’s presence in Asia has undergone a notable expansion over the years. From the mid-eighties onward, the Spanish brand has managed to consolidate its position in Asia, largely thanks to the widespread admiration throughout the continent for its high-quality handcrafted porcelain and original designs. The positive response from the Indian public since Lladró arrived in the country in 2000 has been particularly noteworthy, making India a key market for the brand, accounting for 11% of its total sales in 2022.
Over the last two years, Lladró has opened new stores in in key markets like China, South Korea, Indonesia, Malaysia, Nepal or Thailand, among others. In addition, these openings are part of the rollout of the company’s omnichannel strategy, focused on strengthening digital sales channels as well as physical points of sale.
Lladró, 21st-century porcelain
For seventy years, Lladró has deployed its unparalleled know-how in the field of porcelain in its only factory in the world, in Valencia. Each piece is delicately made by sculptors and artisans in an entirely handcrafted process that combines age-old techniques with its own unmistakable palette of colors. Lladró also explores the vast creative potential of porcelain in collaborative projects with renowned contemporary artist and designers. The universe of the brand, property of PHI Industrial since 2016, embraces sculptures, lighting, objects for the home and interior design as well as fashion accessories.
Famous all over the world, Lladró is an ambassador for Spain in the over 120 countries to which it exports its porcelains through a select network of its own boutiques and authorized distributors, giving it more than 1200 points of sale around the globe.
