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House Of Popli forays into home decor

House of Popli, one of India’s foremost luxury, fashion and semi-precious jewellery destination announces its foray into homeware as they present ‘Centreshelf’ a new gifting and home décor brand.

Centreshelf products are synonymous with beauty and utility and making them the perfect option to add a dose of colour to your house and spice it up. Showcasing a range of articles from attractive centrepieces, tableware and bar accessories, all the pieces are a unique combination of semi-precious stones and resin mixed with brass and copper. The significant factor setting Centreshelf apart is that every occasion can be customised to the needs of your loved ones. The brand offers cutting edge technology which churns out each article with exquisite quality, giving extra attention to detail. The key point of the articles being refined craftsmanship transcending with the flair and brilliance making each piece a thorough stand-out. Quality being the key factor, makes these articles a must-buy for your house to enumerate the charm of any space.

The pieces are made with intricate detailing and designs with each sheet of metal tossed, turned, twisted and bent to get them in fine shape. Thereafter every article is hand textured, hand beaten and hand set. To give it a larger shelf life every piece is electroplated and lacquered thereafter. Every piece of Centreshelf pays an ode to the metal smiths. As House of Popli now houses Centreshelf, it’s an association that celebrates the artisans and embodies the essence of the work, while harnessing ethical, practical and aesthetic value.

About House of Popli:

Popli, founded by Sukhal Bathija in the early eighties, has been one of the city’s most iconic shopping destinations for collectors of silver jewellery. An established house of jewellery from one of the oldest arts and antique retail families who have been in the industry for nearly half a century, Popli has a customer list that includes the Ambani’s and the Tata’s and extends to the discerning NRI or a curious tourist. The family has built its reputation of being a trustworthy source of original designs in jewellery. Popli has seen an evolution from being a popular purveyor of antiques to now being the go-to destination for art-inspired jewellery. Another arm of House of Popli co-owns other brands such as Nimai with Pooja Roy Yadav, a Delhi based multi designer jewellery brand. It partners exclusively with brands such as Sangeeta Boochra of Abhineet Boochra, a century old Jaipur silver brand.

About Santosh Bathija:

Hailing from a family of oldest arts and retail jewellery, Santosh Bathija Popli family’s second generation started his first outlet ‘Aquamarine’ in 2005 at Colaba with wife Khushi, catering to the NRI and the tourism around the area. Aquamarine brought a revolution in the semi-precious jewellery market with its innovation in design, use of coloured stones and affordable prices. After taking Aquamarine to multiple cities, Santosh launched Minerali in 2014. A first of its kind multi designer store for Jewellery, Minerali features more than 50 labels all available under one roof.