Messe Frankfurt India, Indian Plumbing Association, ISH India powered by IPA, ISH India Virtual powered by IPA, Digital business platform, Professional networking platform, Virtual events
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Messe Frankfurt India announces entry into virtual space

Its first digital business platform – ISH India Virtual, powered by IPA – will provide an intelligent networking platform

Messe Frankfurt India, together with the Indian Plumbing Association (IPA), have mutually agreed to postpone the 2020 edition of ISH India, powered by IPA, and will be introducing ISH India Virtual, powered by IPA – a new digital sourcing model for the industry. The digital business platform marks Messe Frankfurt India’s entry into the virtual space and will be a stepping stone for future planned hybrid events for the company in India. 

In consultation with members of IPA and supporting associations, the 2020 edition of ISH India, powered by IPA, has been postponed and is set to be hosted from May 6-8, 2021, in Mumbai. In order to support sourcing opportunities for the sector, Messe Frankfurt Trade Fairs India has announced the launch of ISH India Virtual, powered by IPA, that will continue to keep the industry connected for business networking.



The new digital sourcing platform for the building technology sector will be held from September 17-18, 2020, with a primary focus on technologies for plumbing, sanitation, bathroom and water management solutions, which are the key exhibit segments of ISH India, powered by IPA.

Unlike other virtual trade show platforms in the market, ISH India’s Virtual edition will provide an intelligent networking platform that will efficiently match participants, deliver qualified meetings and increase ROI, all powered by Artificial Intelligence. With the platform being product- and exhibitor-centric, it truly resonates the group’s tradeshow principal of ‘connecting buyers and sellers’.

The traditional exhibition booths will be swapped with customised exhibitor dashboards with advanced connecting features that enable buyers and attendees to fully network and source online through the platform. International and domestic manufacturers exhibiting at this virtual platform will be able to interact real-time via video calls, target specific group of buyers and with access to live attendee analytics will be able to measure and track their ROI. A host of other value additions such as live session, product demos etc. will definitely enhance the b2b sourcing experience for the industry and exhibitors of ISH India, powered by IPA.

A first for the Indian subsidiary of the global trade fair organisers Messe Frankfurt, this will be a stepping stone for its future planned hybrid events and exhibitions in India. Raj Manek, executive director and board member, Messe Frankfurt Asia Holdings, shared, “Messe Frankfurt India has been actively looking at entering the digital space and over the past few months, we have been exploring a combination of live virtual events, webinars and building tools that can create a fine balance between virtual connections and face-to-face interactions.”

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