Messe Frankfurt, Intertextile Shanghai Home Textiles, Home textile industry, Upholstery and furnishing fabrics, Sofa fabrics, Online expo, Virtual events, Textile exhibition, Textile fair

Intertextile Shanghai Home Textiles 2020 opens today

The on-going expo will utilise new digital tools to facilitate in-person meetings

Asia’s leading trade platform for the home and contract textile industry, Intertextile Shanghai Home Textiles, has opened its gates for over 600 exhibitors in China’s commercial hub. The fair – happening from August 24-26 – will serve as a key platform for the industry to reconnect and prepare for the seasons ahead. Taking consideration of current international travel restrictions, Intertextile has launched a brand new online business matching platform, enabling participation for those who cannot travel to Shanghai.

Wendy Wen, senior general manager of Messe Frankfurt (HK), commented: “2020 has been a difficult and unpredictable year for every business and industry across the world, so we are pleased to be providing a platform for the home textile industry to connect and recover from the coronavirus pandemic. Intertextile Shanghai Home Textiles is the first physical trade event for the sector held by Messe Frankfurt since January, so we hope that the fair assists the sector to join forces and overcome this challenging year together.”

To provide buyers with greater efficiency, the fair, which covers four halls, is divided by product categories: Household Hall (hall 3), International Brands/ Upholstery Hall (hall 4.1), Brand Fabrics Hall (hall 5.1) and Sofa Fabrics Hall (hall 6.1).

In addition, the Contract Business 360° concept returns this year, with over 40 premier upholstery exhibitors presenting their latest textile products and furnishing solutions for contract use. Exhibitors include Guangzhou Yuanzhicheng Home Textile, Haining Julai Textile, JAB, Morgan Shanghai, Symphony Mills, Suzhou Roufang, Ter Molst International, Zhejiang Hexin and Zhejiang Maya Fabric. Furthermore, top brands such as Agmamito from Poland and Wollsdorf Leather from Austria are exhibiting for the first time at Intertextile.

The online business matching platform will offer many new features including: easy sourcing, live-streamed product presentations of exhibitors, pre-selected exhibitor lists will be provided to buyers based on their personal preferences and interests, and participants are able to use the service through computers or portable devices without the need to download any software.

Interested buyers can register here: http://hk.mikecrm.com/cLBHUB0

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