H&M Home to open first concept store in the Middle East
The new store – opening on September 3, 2020, in Dubai – will provide a dynamic shopping experience for customers
H&M Home is an interior brand aiming to offer modern design and quality at the best price, in an inspiring and sustainable way. A first in the Middle East, at the Dubai Mall, located next to the Aquarium, the H&M Home Concept Store will welcome a new approach to the interior industry, offering a new level of inspiration, customer services and collaborations. The new store – opening on September 3, 2020 – will provide a dynamic shopping experience for customers and offer a wider H&M Home product assortment, such as small furniture, lighting, and curated pieces from other brands.
The new store will also have a permanent in-house florist and sell delicious dry foods from the high-quality organic food brand, Le Pain Quotidien. There will also be a Repair & Remake room – where customers can personalise their favourite pieces with the brand’s monogramming and tailoring services.
“With our H&M Home Concept Stores we want to offer customers a truly inspirational experience that complements our digital offering. We are so happy to now expand this concept to the Middle East and we are really looking forward to welcoming our customers to the new Dubai store, and hope it will become their go-to destination for modern design and home decoration,” shares Peter Klagsmark, general manager, H&M Home.
For the opening weekend, the brand has curated H&M Home Edit by Khalid Shafar, the “champion of Emirati design”. Kris Fade, host of Virgin Radio’s The Kris Fade Show, will also be present, taking a walk-through of the store. There will also be a live illustration activity with Dubai-based illustrator and sketch creator, Lourdes, who will personalise candles, cups, vases and more. Customers will also be treated to fresh flower arrangements upon any purchase of H&M vases.