India Circus opens its third flagship store
The home decor & interior line expands its offline presence to five stores PAN India amidst the pandemic
India Circus by Krsnaa Mehta, a Godrej venture, unveiled their fifth store in India amidst the pandemic in the tony district of Bandra in Mumbai. With growing consumer demand for #VocalForLocal and make in India brands like India Circus, opening up a store in a lush district like Bandra has made good design more accessible to consumers.
The newly opened India Circus store abides by the social distancing norms and has spruced up its safety measures. To maintain these norms only a limited number of individuals are allowed a visit at any given time, along with the mandatory temperature checks and sanitisation offered at the entrance.
The new store spans a picturesque area of 900 sq-ft. The decor of the store is conceptualised keeping in mind the location, popularly known as the queen of suburbs. The store interiors resemble an all Indian palette that resonates with the essence of the brand. The vibrant colours combined with rich heritage makes each corner at India Circus distinctive and exclusive. From luminescent lamps to totes a la mode, the store has a lot to offer.
Krsnaa Mehta, founder & executive director at India Circus – A Godrej Venture, quotes, “(We are) meeting the needs and demands of the consumer to create picturesque and breathable living spaces with India Circus. The entire journey from determining a need for wider operations to unveiling of the Bandra store was quite challenging. However, the brand successfully and phenomenally commenced its operations in July 2020 with the support of the entire India Circus team.”