Bespoke Home Jewels' Minjal Jhaveri highlights her brand's USP in a brief chat
The Mumbai-based company transforms ornate stones into furniture that radiates positivity and happiness, says its founder and creative director
If you observe the interiors retail market, it would be hard to miss how luxury is constantly evolving. A new brand, for one, wants to add more than grandeur to luxurious home decor and instill in it an equal measure of positive energy. Bespoke Home Jewels is taking ornate stones and configuring them into stunning furniture and decor pieces – giving customers ‘gems’ of furniture and home accessories to adorn their homes and offices with. Having launched its first retail space in collaboration with Sussanne Khan’s The Charcoal Project, founder of Bespoke Home Jewels Minal Jhaveri highlights the brand’s USP and its extensive as well as diverse product line.
How does Bespoke Home Jewels complement The Charcoal Project?
Sussanne [Khan] loves playing with a palette of muted shades, and the pop of colour of the semi-precious stones used in our products could create the right drama in the space – and yet blend with their largely contemporary design aesthetics.
Is there a process in determining the ideal piece for a given space?
The basics of gemstone therapy is used in recommending which stones to keep in which areas of the space. For example, Rose Quartz in the master bedroom, malachite and tiger eye in the office space, amethyst in the living room. But these are guidelines. By and large, it’s a personal choice that our clients should go for – as all gemstones radiate positive and happy energies.
What kind of lifestyle products are available under this label?
I have curated a collection of over 100 pieces for The Charcoal Project, each one handcrafted using the finest quality of semi-precious stones. The range includes furniture, lighting, home accents like lamps and mirrors and accesories such as photo frames, cheese platters, bookends, etc – all specially curated for the store.
How does Bespoke Home Jewels redefine luxury in the home decor space?
Bespoke Home Jewels is a luxury home decor brand that creates jewellery for the home. All our pieces are made using semi-precious stones sourced from all over the world. We create statement furniture and accesories that epitomise grandeur, yet seamlessly fit into spaces. Every energy-radiating stone comes with a distinct aesthetic and healing power which, when incorporated into a decor piece, adds to the visual harmony of the space.