For product designer and artist Pratik Sharma, cars are his muse
The 'cartist' sees automobiles as having a human persona and emotions
When Pratik Sharma sees a car, he sees a human persona and emotions. His craze for cars led him to the Raffles Design Institute in Singapore, where he pursued a degree in Product Design. But soon after acquiring his degree, he craved for the freedom of creativity. Thus began an exciting journey of creating carscapes – his drawings with pen and ink. Sharma concentrates on the frontal features of cars and the relational dynamics between them, to create each ‘face’. His carscapes are abstract, with each car’s personality depending on its shape and size.
For the fourth edition of ArtBAB (Art – Bahrain Across Borders), held in Bahrain this March, he specially created a series of gold Ferraris, “as Arab culture has a great value for gold and love for cars.” Called Races with Faces, these works display the ancient technique of gold leafing on a surface, originally done on temple art. Sharma has given the technique a contemporary twist by skilfully applying the gold leaf on canvas alongside acrylic colours.
The young artist’s work reflects an age of brand making, sleek presentation and a concern with design. It is the voice of a time when the artist treads the narrow line between consumerism and creativity.
Sharma uses all the skill he has learned in painting, and blends it with minimal forms and mostly primary colours dictated by the design. So, what we get are paintings of cars in an idiom that is very different from artists who painted horses in the 18th century.