The Consulate General of Sweden brings Swedish creative industries to the city with ‘Swedish Style Mumbai’
Swedish design, art, architecture, fashion and more will be displayed at Famous Studios, Mahalaxmi, Mumbai on June 4th and 5th, 2019
Mumbai - a global hub for style, creativity, media and film – will, for two days, host an interactive ‘live-in’ exhibition at Famous Studios, Mahalaxmi, organised by the Consulate General of Sweden in Mumbai. ‘Swedish Style Mumbai!’ is a reinvented version of a concept originally created around the millennium. It is a curated experience that presents opportunities for networking and discussions on design, creativity, co-creation, sustainability, functionality, the role of gender in art and architecture and more.
The discourses will open at 11:00am on June 4th with ‘The Feminine Form’, a panel discussion on how feminine perspective influences physical products in the field of design, a traditionally male-dominated field. The panel will comprise individuals who have risen to the heights of success in architecture, furniture and interior design and fashion - such as architect Rahel Belatchew, managing director of Oriflame Fredrik Widell, artist Julia Peirone, art director Christina Britton, gallery owner Sree Goswami and designer Kunal Rawal.
‘A Smarter Tomorrow’- a seminar about contemporary, sustainable solutions and innovations in interiors, architecture and construction to create democratic design and smart homes – will be conducted at 10:00am on June 5th. The impressive line-up of speakers for this event include Indian architects such as Bijoy Jain – the award-winning founder of Studio Mumbai, Brinda Somaya of Somaya & Kalappa – a veteran in the field and Meenal Sutaria - known for her environmentally-conscious practices. The Swedish panelists are country interior design leader of IKEA Bernard Gribbin, founder and CEO of Ride Cake Stefan Ytterborn and architect Rahel Belatchew - known for her innovative and cutting-edge timber construction. The discussion will be moderated by creative brand consultant, Pramiti Madhavji.
Other events designed to promote cultural exchange include a seminar on sustainable fashion and exhibits by Front - a leading Swedish interior design studio, H&M and IKEA, amongst other reputed firms, artists and visionaries who epitomise Nordic design sensibilities.
The lifestyle event, which has previously been hosted only in select cities such as Milan, New York and Tokyo, is a highly anticipated insight into Nordic culture, tradition and innovation.