H&R Johnson launched ‘Johnson International’ with brand ambassador Katrina Kaif
Johnson International is the brand’s new and innovative range of sanitaryware and faucets in the luxury segment.
H&R Johnson (India), leaders in the ceramic industry, launched their new and innovative range of premium sanitaryware and faucets - Johnson International - at the Park Regis in Goa recently. The event was graced by Bollywood’s leading actress and Johnson's brand ambassador – Katrina Kaif. The senior management from the brand that presided over the event included Pankaj Sharma (president - Bath & Kitchen Business) in the presence of Vijay Aggarwal (managing director), Sarat Chandak (ED & CEO), Anoop Sreekumar (national sales head – Tiles Division) and Dinesh Vyas (marketing head – H & R Johnson India).
H&R Johnson India is a division of Prism Johnson Limited, which is a unique entity offering multiple product lines related to construction - viz, cement, ready-mix concrete, tiles, engineered marble and bathroom products. Present at the occasion, Prism Johnson Limited’s managing director Vijay Aggarwal said, “Prism Johnson Limited is committed to provide high quality building material products under one roof. Our H&R Johnson division is already among the top tile companies of the world, and the thrust is now to gain a sizeable market share in the fast-growing premium sanitaryware and bath fittings segment in India.”
New construction as well as the renovation market provides quite a large opportunity. Having established its leadership in Tiles for over six decades in India, there is an equal thrust now on bathroom products. “H&R Johnson has always been known in India for its quality consciousness and innovations. We are keen to increase our presence and market share in the bathroom products segment. Launch of the Johnson International collection is one of the steps that we are taking in that direction,” said Sarat Chandak, ED & CEO of H&R Johnson (India) division of Prism Johnson Ltd.
On being asked about the business expectations, Pankaj Sharma, president and head of Johnson Bathroom & Kitchen division, said, “The Johnson International series of sanitaryware and bath fittings is positioned in the affordable luxury segment, which is the fastest-growing segment in India. Aspirations of having truly international products at a reasonable premium is our USP and we are confident of doing good business.”
With four brand verticals in Tiles – Johnson, Marbonite, Porselano and Endura, Johnson Bath Division alone has over 600 products and two state-of-the-art manufacturing plants. Johnson International products are the epitome of aesthetics, style and performance. The range reflects global designs with innovative technology that includes the unique 4D flushing system, zirconium emulsified glazing for high resistance to stains and water saving features. The new collection of bathroom products has six unique design themes having a ubiquitous heritage design essence of six European towns, viz. Hanes, Burgos, Dolice, Cannes, Banco and Monte. The Hanes series also has a unique thermostatic shower system which automatically adjusts the set temperature for a pleasant bathing experience without the hassles of adjusting the temperature manually to mix hot and cold water supply.
Dinesh Vyas, marketing head of H&R Johnson (India), said, “We are pleased to share that Johnson recently won the Superbrand of the Year award in three categories, including ‘Smart Germ Free Tiles’. We are thankful to our customers, who also helped us earn the honour of being not only the ‘Best Brand of 2019’ for all its lines of products by Economic Times but also the Trusted Brand for 2019 by Reader’s Digest.
"Brand Johnson is positioned as the best-in-class Home Lifestyle Products company, and we understand that important elements of today’s lifestyle are – aesthetics, hygiene, consciousness for environment, safety and freedom to choose from a wide range of options. Not only does the Johnson International brand bring this equilibrium of lifestyle elements, but the consumers would also love the experience of these international luxury products without being overcharged for uniqueness and class/”
Speaking about the presence of Johnson’s brand ambassador, Katrina Kaif, Vyas added, “Katrina and Johnson have quite a few things similar, like – style, performance, class and, of course, the UK is also a common factor! We are delighted to have Katrina at today’s launch function, where 200 of our channel partners have come from across the country.”
Speaking at the launch, Kaif said, “I am glad to be in Goa for the launch of Johnson International. The company and I share a common goal - commitment to excellence. My home is my personal space. It’s my retreat and, at the end of a long day at work, it always feels good to be home. And Johnson is one of the most trusted and globally-renowned home lifestyle brands. Hygiene, aesthetics and excellent performance are the three important elements of lifestyle today. I am happy to see that the new Johnson International products have all of these elements for the new Bharat, which always supports style, quality and innovation.”
Johnson Bathrooms offers complete Bathroom solutions through a comprehensive range of 600 SKUs across varied categories of CP Fittings, Sanitaryware, Wellness, Bathroom Cabinets, Bathroom Accessories & Kitchen Sinks.