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A curated online art gallery, Eikowa is established by Vaishnavi Murali

The gallery has recently launched a visualisation and rendering engine that allows patrons to visualise how the art will look in their homes

Eikowa is a curated online art gallery started with the vision to democratise art in India. The gallery has recently launched a visualisation and rendering engine that allows patrons to visualise how the art will look in their homes. Ability to visualise the real-size render of the painting in their homes allows patrons to better select art that matches the context of the home, which is often the primary consideration for patrons. The engine also enables selecting the right size and style of framing. In essence, the engine makes choosing between various "equally liked" paintings easier. Thus, patrons can choose the painting that has just the right size and the right palette that complements that rest of the décor.

The feature has been designed as web-first to ensure that no separate mobile app installs are required, and has been fully integrated with the rest of the online experience to ensure that paintings on the platform can be easily shortlisted and tried through the feature. Eikowa aims to continually improve user experience through the right mix of digital experience and offline support with a planned roadmap aligned to the latest development in AR technologies, aimed at balancing digital and offline preferred interactions.



About Eikowa and Vaishnavi Murali

Launched by Vaishnavi Murali, a Forbes 30 under 30 alumna, Eikowa is currently in its 4th year of operations. Starting with 20 mid- career artists and focused on B2C business, it currently hosts  around 80 artists across a mix of mid-career and senior artists with specific focus on B2B clients as well. Eikowa started with a quest to provide a platform that makes buying fine art easy for its patrons, as well as a platform for mid-career, senior and promising artists to showcase their art to a wider audience.

It started with Vaishnavi's own experiences as both a hobbyist artist as well as a casual buyer where she could sense pain points from both supply and demand perspective. She realised that this was her calling and, armed with an MBA from the prestigious Indian School of Business and significant experience in the luxury retail segment, she took the plunge to entrepreneurship in 2015. Her focus since then has been to continually try new things to overcome the key issues stagnating the growth of the Indian art market: a) lack of discovery potential and restriction to only selected artists, b) lack of information which leads to anomalies in pricing as well as hesitation from buyers in terms of assessing optimal value for art, c) perception of art as a complicated purchase

Through a curated platform that focuses on bringing together the best of Indian contemporary artists (across senior, mid-career and promising artists), continuous research that focuses on original content generation, as well as an omni-channel experience spanning across its convenient web platform, view-in-your-house provisions, as well as partnerships with marquee hotels, Eikowa has tried its best to solve these issues. Additionally, Vaishnavi and her art advisors are a phone call away to provide bespoke and complementary art advice to those looking to buy art. Eikowa measures its success through the strong endorsement from its customers -  roughly 30% of sales are to repeat customers, and 40% of leads originate from word-of-mouth endorsements.

Eikowa aims to continually improve user experience through the right mix of digital experience and offline support with a planned roadmap aligned to the latest development in AR technologies, and aimed at balancing digital and offline preferred interactions. The company logo represents a digital overlay on the infinity symbol - its recent attempt is to get technology to make it simpler for art patrons to immerse themselves in the infinite domain of art and imagination.

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