Architect Love Choudhary enjoys the process of creation more than the final outcome
His Delhi-based firm, AND Studio, strives to craft unique solutions to every design challenge
Architect Love Choudhary is living his dream. The alumnus of Vastu Kala Academy, New Delhi, is keenly inclined towards “exquisite details” and creating “opulent settings having an understated plush appeal.” And judging by his work — contemporary residences, high-end villas, penthouses, hotels and institutions to offices, retail design and F&B outlets — it’s not a surprise when he says he treats every upcoming assignment as a dream project.
After finishing his formal education, Choudhary cut his professional teeth Ugam Mathur and Associates in New Delhi, before moving on to BV Doshi’s Vastu Shilpa Consultants in Ahmedabad and Studio Lotus in New Delhi. India’s Pritzker laureate is also an enduring idol, and has contributed to shaping him as a professional.
Choudhary established Architecture and Design Studio (AND Studio) in 2014, “to provide unique and specific solutions to every design challenge faced, setting new trends in its field of design,” he reveals. “It is only an extraordinary journey which can beget a destination worthy enough, and hence for AND Studio, the process of discovering a solution, the journey of reaching the final design holds more importance than the final result,” adds the architect philosophically. While the firm, headquartered in Delhi and with branches in Milan and Vicenza, is engaged in the typologies mentioned above, it also offers expertise in interior design, landscape design, and master planning. Architecture, however, holds a special place.
AND Studio aspires towards dissolving boundaries in architecture and infrastructural design by serving a global community for timeless and sustainable spaces. Choudhary’s philosophy can be experienced through his projects — such as DLF Magnolias, a penthouse revelling in understated luxury; DLF Mansion, a neoclassical edifice that epitomises contemporary grandeur, and Garage Inc, a pub with a stunning vaulted and frescoed brick ceiling.
For Choudhary, work is his greatest inspiration, while art, cinema and visual experiences in travel help him establish a vision and discover newer realms. Every project, feels the architect, presents an opportunity for design innovation and formulating new thinking.