A first-of-its-kind hub by the brand, the new centre in Mumbai highlights Godrej Interio’s design philosophy of being user centric at its core. Customers can preview designs that are tailor made for Indians and for region-specific cooking. The leading furniture brand in home and institutional segments launched the new space in the presence of Nyrika Holkar (executive director, Godrej & Boyce Mfg. Co. Ltd.), Anil Mathur (chief operating officer, Godrej Interio), along with culinary experts Rakhee Vaswani and Varun Inamdar and interior design expert, Saniya Kantawala (Saniya Kantawala Design).
On the launch, Holkar said, “With shrinking spaces and paucity of quality time with loved ones and families, kitchen has emerged as a social space where friends and family can cook, chat and eat together. We have listened closely to our customers and believe there is a significant opportunity for Godrej Interio to provide greater value by offering a comprehensive solution for the Indian kitchen space.”
Stressing upon the commitment to provide an unparalleled level of service and experience to consumers, Mathur went on to add, “Godrej Interio kitchens are designed as per the anthropometric data of Indian users, keeping in mind the ergonomics of Indian as well as western style of cooking. With our in-house design and manufacturing facility, we offer consumers a wide variety of designs, accessories, material and finishes to choose from. All this with a warranty of 15 years. Currently, the modular kitchen market is quite nascent but is expected to grow at a fast pace. We have aggressive growth plans in this segment with CAGR of 30% in ’19-’20.”
The launch also witnessed an engaging discussion on the topic ‘The emergence of kitchen as a socializing place’. Chefs Vaswani and Inamdar elaborated on their experience of working in ergonomically and aesthetically designed kitchens, while Kantawala shared insights on creating an effective social kitchen. The panelists also highlighted how Indian cuisines are vastly different from region to region and, hence, the design must adapt and accommodate to the needs of consumers accordingly.
The discussion was an extension of Godrej Interio’s recently launched campaign Make Space for Life, which aims to highlight that in pursuit of professional excellence, people feel they are compromising significantly on creating strong family ties, spending quality time with friends and celebrating important life milestones. As part of the campaign, a national survey was conducted with over 1,300 Indians living across 13 cities. It highlighted practicality trumps passion for majority of Indians. More than 68% of the respondents feel that they miss out on living life on their terms in trying to maintain work-life balance, with a staggering 56.7% of the respondents rating their work-life balance as terrible.
With the launch of the new centre, Godrej Interio hopes to revitalize kitchens of modern homes and enable the new generation of homeowners to “make space for life”.
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