How Ishvinder Kaur is redefining the age of multiplexes
The founding principal of 'ivpartners' discovered a fascination for the recreation genre in architecture early on in her career
Cinemas in India have followed an organic trajectory of evolution since their inception. The launch of multiplexes was very much a futuristic vision that resonated with times. Ishvinder Kaur, considered one of the pioneers in the constant evolution & transformation of this genre, has always endeavoured to confer it a powerful signature. With a unique design vocabulary, she has pushed movie watching into a wow experience worth savouring.
Well articulated with a curious penchant, Kaur, the founding principal of ivpartners, discovered fascination for this unconventional domain at a very early stage in life. She pursued architecture from Sushant School of Art & Architecture and found stimulus therein. Working with prestigious design offices and being in association with international design firms & architects from across the globe, aggregated for her a comprehensive understanding and magnification of the intricacies of the subject.
Kaur’s formative years can be defined as ‘a transformative era to be working in’ wherein the newer practices were transitioning from the old order with a more global, professional approach while adapting towards the changing environment. With the turn of the century, the country experienced an influx in terms of international influences in designs, materials and technology. This remarkable change in dynamics bolstered her experience, evolving into a perspective to create a structured professional practice in the year 2006 with a true confluence of credibility.
The journey began with two divergent and unique projects of a statement corporate office of an entertainment company and a traditional Japanese restaurant in Gurugram. Realising a natural design consciousness for experiential environments served as a turning point as the practice veered towards hospitality and recreational genres, which later became an established forte.
Carrying the baton forward, Kaur took on the opportunity to be a front runner in the evolution of the multiplex industry, which now is in the DNA of the practice. While continuing to create new experiential designs in hospitality and luxury entertainment cinemas with ability to forge innovation and discover newer realms in projects, she also believes cinema as a genre is no longer just a singular cinematic or theatrical experience. It is now expansive and requires an atypical nuanced design approach. The design approach has itself changed from minimalist and static to contextual and meaningful, with integrated stimulating interactions within each sub function.