Sleepables: A bed in a box by Centuary
Sleepables marks Centuary’s entry into ‘exclusive online product’ category, plans to significantly increase its revenue share by 200%
Sleepables by Centuary is a first of its kind technologically superior mattress designed with independent pocketed springs, which ensures zero motion transfer even if someone is tossing and turning on the other side of the bed. Sleepables pocket spring mattress uses an advanced spring technology with active edge support and plush PU (Polyurethane Foams) Foam comfort layer and quilt. The Sleepables range of mattress is available in all standard sizes of single, double, king, and queen size beds with an option of customised size also. The sleepable range is available in six inches and eight inches thickness.
Speaking about the launch, Uttam Malani, executive director of Centuary Mattresses, said, "Sleepables by Centuary is expected to be the growth driver for Centuary’s push into online sales leadership of the mattress category, which is currently dominated by multiple unorganised players and private labels. It also strengthens our positioning in the segment of the superior product configuration since Rollpack spring mattresses need high-quality technology that has never been deployed in India earlier.”
Sleepables by Centuary is the first exclusive range in India of Rollpack pocketed spring mattresses which comes as a bed in a box. The Rollpack range is available on Amazon, Flipkart, Pepperfry and Centuary’s website as well. These mattresses are manufactured at Centuary’s own manufacturing plants in Hyderabad