Kohler’s first-ever digital launch
The unique range of faucets for contemporary bath spaces was unveiled by brand ambassador Twinkle Khanna
Kohler unveiled their new range of faucets, Vive, as brand ambassador Twinkle Khanna raised the curtain, in the first-ever digital launch by Kohler on July 24. Twinkle Khanna in her Instagram post lauded Kohler for its brave and bold move by launching Vive during the pandemic. She called it a smart strategy and one that will hopefully pave the way for others.
Keeping true to its philosophy of being bold, Kohler left no stone unturned in ensuring the digital launch was a high glitz event. The virtual presentation hosted by the witty and hilarious Cyrus Broacha was an interactive session with Salil Sadanandan, president, Kohler K&B South Asia Middle East and Sub Saharan Africa; Tamal Saha, vice president, Commercial, Kohler K&B South Asia; along with brand ambassador Khanna. The event was virtually attended by architects, developers and other business partners. Vive’s virtual launch event served as a platform for developers and architects to experience the brand's game-changing range of faucets which are bold, uniquely expressive and refreshing. Inspired by fluidic human movements, the Vive faucet is a must-have for a contemporary and expressive bathroom.
Delighted to raise the curtain at the virtual event, Khanna said, “It is always special to be a part of any Kohler event and interact with the Kohler Family. I have seen the Vive faucet since its inception design and I am extremely excited on how it has turned out. I am in awe of the refreshing and unconventional design of this faucet. I love how expressive and bold Vive is and makes a statement instantly. From an interior décor perspective, it fits perfectly well with all contemporary and expressive bathroom designs and is going to make the bathroom a centrepiece of the home.”
Talking about the new range, Sadanandan added, “The launch of Vive is a game changer for us and will make luxury accessible to all. Suffice to say that this is perhaps one of the most exciting products that we have launched in Kohler India. It has been conceived, designed and manufactured in India and will sell across the world. It is bold. It is Kohler. It is Vive.”