Orientbell Tiles, Launch, 200 SKUs, New products, Aditya Gupta, Orient Bell Limited

Orientbell Tiles sets new benchmark for the industry with the launch of 200 SKUs

Company believes new products and digital will drive growth

Orientbell Tiles innovates and sets a new benchmark with their first ever digital launch of 200 SKUs. In a live YouTube launch attended by more than 1,000 channel partners as well as its own employees, it showcased its prowess in leveraging digital to create frictionless experiences for shoppers & customers.

The company launched 50 glazed vitrified tiles inspired by the best marbles & natural stones from across the world.

It also re-launched Forever tiles with the added benefit of being 99% germ-free. The range receives a contemporary facelift with additional options in slate, wood finishes and even geometric designs.


In Double Charge, it has launched a new exclusive range, called Zenith, that infuses freshness and choice in the segment.

In Ceramic, it launched Estilo gloss & matt tiles in both the sizes 300x600mm and 300x450mm. Estilo, which means style in Spanish, brings designs inspired from Europe, adapted to Indian tastes. This includes more than 24 new & unique punches with multiple colour combinations, highlighting their confidence in the resilience of the economy and the real estate industry.

Aditya Gupta, CEO, Orient Bell Limited.

Speaking in a live broadcast at the launch, Aditya Gupta, CEO, Orient Bell Limited, said, “We used the lockdowns to engage with our channel partners, architects & builders, and listen to them. All this customer feedback has led to the development of these 200 tiles. The last few months have made all of us more digitally savvy than ever before. Our customers are also relying on digital more for entertainment or for shopping. To help them buy tiles in the safest way, they just need to visit our website – www.orientbell.com. On the website, we are enabling them to select tiles, visualise their rooms or even exchange price quotations from the safety of their homes. In fact, all our channel partners who have adapted to this new way of selling are growing faster.”

All these new tile designs can be accessed with a variety of filters & tools on the company’s website – www.orientbell.com. This simplifies the tile selection process, allowing one to choose the tiles from the safety & comfort of one’s home & office. One can find tiles that look similar to a picture one has. Or upload a picture of one’s own home to judge how a tile would look in one’s home.

With its focus on the customer, and using the best of digital tools, Orientbell Tiles is slowly making the tile buying process simpler and more transparent.

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