Panasonic Life Solutions India, Launch, Elegant switch range, Affordable modular switches, Ziva by Panasonic, Economical switches, High quality switches, Affordable switches

Panasonic Life Solutions India launches an elegant range of affordable modular switches called Ziva

Unveils economical, yet high quality switches for making an affordable upgrade

Panasonic Life Solutions India has announced the launch of Ziva, an elegant range of affordable modular switches targeted at consumers looking to upgrade to a new and defining lifestyle. The introduction of this range establishes the stronghold that the brand has and continues to flourish in the segment. The Ziva range is a breakthrough in the category for customers who are looking for state-of-the-art and attractive switches at affordable rates.

A remarkable addition to its existing portfolio, Ziva represents a unique blend of advanced technology, maximum functionality and exquisite design. This series is upbeat with the changing preference of today’s customers, who want best-in-class products for increasing the elegance quotient. Panasonic Life Solutions India’s Ziva is indigenously developed and designed to offer a stylish and distinctive range, which includes switches, sockets, accessories (fan regulators), telephone sockets, receptors, TV sockets, and USB chargers. This range offers a plethora of features like slim and sleek designs, best-in-class safety features, along with long operational life; and it not only enhances the aesthetics of the home environment, but is also durable in nature. Thus, it is a one-stop-shop solution provider under the affordable housing umbrella.

Speaking on the occasion, Vivek Sharma, MD, Panasonic Life Solutions India, said, “The launch of Ziva is a significant milestone in our quest towards building a ‘complete’ product portfolio. Our target, with this range, will be to focus on enhanced extraction from the tier 3, 4, and 5 markets, further expanding our presence and market share in these smaller and uncharted territories. The current pandemic brought businesses to a halt; however, with this launch, we look forward to resuming the growth journey and contributing to the speedy recovery across the country. The Ziva range is targeted to support the Pradhan Mantri Awas Yojana initiative, while alongside we look forward to boosting the manufacturing capacity in India by contributing to the Atmanirbhar Bharat Abhiyaan. This will strengthen our relations with the builders, architects, and contractors to get a first-hand experience of the next-generation solutions. Our goal is to address the needs of all entry-level and economy modular segment consumers with a commitment to making the finest quality products at affordable rates.”

Commenting on the launch, Kawamoto, joint MD, Panasonic Life Solutions India, said, “At Panasonic, we have always believed to be consistent in doing better; this has led us to a commitment of offering the best of comfort, safety, and class apart services. We endeavour, from the very beginning, to magnify our global expertise in the Indian market and enrich our portfolio. The product is combined with robust features that will provide a holistic experience to the customers across the country by meeting the modern home needs. With technologically advanced solutions, we intend to become a one-stop-shop brand for all.”

Further, Dinesh Aggarwal, joint MD, Panasonic Life Solutions India, added that, “Keeping in line with our direction to offer products and solutions that deliver safety, comfort, and convenience; we are proud to introduce Ziva at an affordable price. As a market leader in electrical wiring devices, we foresee a world in which various electrical and electronic devices will be IoT- and AI-enabled. With Anchor and Panasonic’s synergy, we aim to touch the lives of the masses and address the modern technology demands of consumers through our connected living solutions. The new ZIVA wiring devices range is made with the finest aesthetics and frugal designs that will deliver best-in-class quality, leading to a breakthrough in the modular segment.”

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