Duroflex launches India’s first antiviral mattress protector
Powered by Swiss HeiQ Viroblock technology, the protector kills 99.99% harmful viruses and bacteria within minutes
As a 100% Made in India brand and a trusted sleep solutions provider, Duroflex wanted to create a solution that would make every Indian home safe. Hence, Duroflex launched a first-of-its-kind innovation – Duro Safe mattress protector, India's first antiviral mattress protector powered by Swiss technology HeiQ Viroblock, which can kill 99.99% virus and bacteria within minutes.
The HeiQ Viroblock technology uses silver ions and vesicles to neutralise viruses on contact. It has been tested on over 94 viruses and found to deactivate them within minutes. Additionally, this protector is also 100% waterproof, anti-dust mite, hypoallergenic and safe for skin, making it a complete hygiene solution to keep all Indian homes safe and protected.
Commenting on the launch, Mathew Chandy, MD, Duroflex, said, "Innovation has always been at the core of our business. Duroflex aims to improve the lives of all Indians by providing well designed sleep solutions. With Duroflex Duro Safe antiviral mattress protector, we have elevated the layer of protection and safety needed for our most intimate space – our bedrooms.”
Talking about the HeiQ Viroblock technology, Carlo Centonze, cofounder and CEO of HeiQ, said, "HeiQ is a leader in textile innovation creating some of the most effective, durable and high-performance textile technologies. At HeiQ our team of experts is involved in constant R&D to develop innovative products that are focused on comfort and safety. Our collaboration with Duroflex is very special to us as this for the first time, our Viroblock technology is being used in an intimate space, that too during a critical time.”
The Duro Safe mattress protector is available in four sizes to fit every mattress size – Single, Double, Queen and King. It can be shopped online on the website www.duroflexworld.com and is also available on leading e-commerce portals like Amazon and Flipkart.