IAAH presents Curiosity & Collectibles
IAAH unveiled the new collection in celebration of the first anniversary of its flagship store at MG Road, Delhi
Beauty need not be unreachable and design should permeate every home. It is with this vision that the décor brand It's All About Homes (IAAH) was founded. A bridge brand founded by Paarth Gupta, Gaurang Gupta and Gunjan Gupta, directors of IAAH, who flagged off the brand five years ago, IAAH personifies Indian traditional craft techniques, interpreted in the most beautiful, contemporary manner.
IAAH proudly celebrated the first anniversary of its flagship store at MG Road, Delhi, recently and presented a collection of Curiosity & Collectibles - sweet nothings that can instantly light up a corner or redo a space with least effort. “Something that is so essential in these times when we are spending most of our time in our homes,” opines Gunjan.
Indeed, as studies turn into offices, dining rooms into makeshift office eateries, and computers fill up every possible space, the need to redo a corner, potter around with your imagination becomes the need of the hour. Hence, IAAH curated stylish bookends, jewel boxes, photo frames, décor trays and tabletop accessories in this new collection.
The design cell of the brand houses some of the best artisans and craftspersons based in Moradabad, who not only create heirloom furniture and décor products but also carry forward the legacy of high quality craftsmanship, fine detailing and elegant style.