AkzoNobel introduces Dulux Promise SmartChoice
Dulux Promise SmartChoice with anti-chalking, anti-peeling properties gives consumers the option to choose from over 1,400 interior and 1,000 exterior range of colour shades
AkzoNobel recently unveiled Dulux Promise SmartChoice, a water-based emulsion for interior and exterior
walls specially formulated for the Indian market. Aimed at the economy segment, Dulux Promise SmartChoice with special anti-chalking, anti-peeling properties provides better coverage and opacity, making it the most viable option in comparison to distemper and
cement-based paints. The product is available in Maharashtra, Rajasthan and Gujarat. It will be made available in other parts of the country in a phased manner.
Rajiv Rajgopal, managing director, AkzoNobel India, said, “Dulux Promise SmartChoice is the result of our
passion for paints and deep understanding of the market. Not only does this innovative product promises to keep ‘Ghar bhi khush, Jeb bhi khush’, it empowers the aspirational Indian consumer with the smarter option rather than settling for a low-quality paint.”
Dulux Promise Exterior Emulsion is a water-based emulsion which is suitable for dry to moderately humid
climatic conditions. Its anti-peel formula ensures excellent resistance to peeling, chalking and weathering on prolonged exposure. In addition, its special formulation delivers higher coverage compared to other ordinary emulsions and cement paints.