Vitero Tiles, Aparna Enterprises, Soir Vitrified tiles, Glazed Vitrified Tiles, Wall tiles, Floor tiles, Tile industry, New launch, Brand expansion, Italian marble designs, French marble designs, Nanotechnology

Vitero Tiles launches seven new shades of vitrified tiles

The launch strengthens its product portfolio, while the company plans to expand their dealer network by 25%

Vitero Tiles, the tile brand from Aparna Enterprises, announced their aggressive growth strategy by launching
a new collection of GVT (Glazed Vitrified Tiles) named Soir. Inspired by Italian and French marble, this new series features seven shades. With this launch, Vitero Tiles aims to capitalise on the upcoming Griha Pravesh season and increase their market share in the organised tile segment. The company also shared their plans to expand their distribution network. They are looking at a 25% increase in the number of dealers associated with the brand.

Commenting on the product expansion and growth plans, Ashwin Reddy, managing director, Aparna Enterprises,
said, “Though the COVID-19 situation did create a momentary dent in the growth of the industry, it has started to regain its mojo. As per pre-covid estimations, globally this category is expected to see a CAGR of 6-7% in the next five years. Even in India, as the economy is opening, the sales are expected to pick up momentum. In fact, the government’s recent push towards infrastructure as well as real estate development is also expected to add to the revival of the industry. We are very optimistic that normalcy will be back very soon.

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At Vitero, the demand for tiles has started improving significantly. Sales have reached nearly 80% from
the pre-COVID days. In the next six months we plan to further solidify our revival by strengthening our distributor network. We are planning to add 25% more dealers to our family. We are also looking at adding new designs and shades to the existing collection.
Overall, we are optimistic that the tile segment will witness a decent revival trajectory in H2 2020.”

Available in seven shades namely Soir Beige, Soir Bianco, Soir Brown, Soir Cream, Soir Graphite, Soir Gris
and Soir Nero; the series is manufactured using the latest nanotechnology. About 60% of all raw materials, like clay and feldspar, are made in-house, ensuring uniform consistency and quality. The series is processed using advanced polishing units, giving the collection sheen, surface consistency and durability. A perfect blend of style and functionality, Soir is an ideal choice for both domestic and commercial consumption. Available across India, the tiles come in 600 x 600 mm and 600 x 1200 mm sizes.

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