Brave Ground has been unveiled as AkzoNobel’s Colour of the Year for 2021. It’s a warm and grounding neutral shade that gives the courage to embrace change. As unprecedented events and experiences become commonplace, it’s no wonder that people are feeling more off-kilter with the modern world. According to AkzoNobel’s extensive global trend research, what people need most right now is to feel the ground beneath their feet. When we can take comfort in the stability of simple things, we’re emboldened to express ourselves, stand up for what we believe and make new connections from the past to the future.
“The annual trend research we do with leading design professionals has applications across our paints and coatings businesses,” says David Menko, AkzoNobel’s chief marketing officer. “Our design teams use these insights to develop on-trend, market-specific colours and finishes for our decorative paints, architecture, aerospace, automotive, consumer electronics and wood coatings customers.”
Neutral colours like Brave Ground can either stand strong on their own or help other colours to shine. Complementary colour palettes have been designed around the colour to make it easy to use and achieve the right look. Four palettes will help decorative paint consumers choose on-trend colours with confidence: Expressive, Trust, Timeless and Earth palettes.
For more information about the 2021 Colour of the Year, visit the web page or follow #CF21 on social media.
