Beat the heat with Crompton's Air 360 and Tricool
The company brings out pathbreaking innovations in the Fans and Coolers segments through these new offerings
Keeping in mind the consumer need of getting air from a fan in a larger area, Crompton has launched the ‘Air 360’ and the ‘Air 360 Deco’ range of Fans. These fans have a unique elevated blade design that deliver air over 50% more room space than regular fans. The aerodynamic blade design and Anti-drag technology offer consumers the added benefit of smoother airflow and superior air delivery of 265 cu mtr/min, which is among the highest in its segment*. With Crompton ‘Air 360’ range of fans, consumers can now get adequate air in a 50% larger room area compared to regular fans. ‘Air 360’ comes in Luster Brown and Opel White colors at a price point of Rs.2,375 and ‘Air 360 Deco’ is available in Ivory color at Rs.2,575 .
Crompton’s latest innovation in the air cooler segment is the ‘Tricool’ Window Cooler. This one of a kind “real window cooler” can be fitted in a window much like a window AC. Because it can be fitted on a window and draws air from outside rather than from inside the room, Tricool delivers 60% better cooling than a standard plastic cooler. It comes with 3-sided honeycomb technology which enhances cooling in the room. With added benefits of space saving and easy maintenance, Tricool surely makes the perfect partner to beat the heat this summer. This unique cooler is available at a price of Rs.12,500/-.
Talking about the two new launches, Mr. Mathew Job, CEO, Crompton Greaves Consumer Electricals Ltd (CGCEL) said, “We are very excited to bring to market these unique and innovative products. The Air 360 range of fans and the Tricool window cooler offer very relevant consumer benefits. These first-of-their-kind products combine cutting edge technology with contemporary design. We have placed the consumer at the heart of our innovation process and the launch of these ranges after the highly successful anti dust fans and LED lighting solutions give us the confidence that we are on the right track”.
The new range of coolers and fans will be available at leading counters in select markets from 7th April 2018. The Company’s upcoming TV ad campaign, starting on 7th April’18 in IPL 11, will feature these products. All Crompton products offer an ultimate blend of elegant design, technology, safety, and energy-efficiency so consumers can count on Crompton to be their perfect summer partner!