AXOR's anniversary collection, MyEdition, breaks new ground with its unique design and customisable concept
AXOR's anniversary collection, MyEdition, breaks new ground with its unique design and customisable concept

AXOR MyEdition receives the 'Best of Best' Award at the Iconic Awards 2019

The international sanitaryware design brand received one of the most prestigious awards in the interior design sector

At the international furniture fair, IMM Cologne, AXOR, the Hansgrohe Group design brand received one of the world’s most renowned design awards in the interior design sector – the Iconic Award 2019 – 'Best of Best'. Developed in collaboration with Phoenix Design, the collection is fittingly one of just 31 products named Best of Best by the jury.

AXOR presented its anniversary collection AXOR MyEdition – a new dimension in individualisation – at Salone del Mobile in Milan this year. The collection breaks new ground with its clear design and fulfils the desire for uniqueness with its customisable concept. Also innovative is its spray- PowderRain, in a sink faucet for the first time. The collection consists of nine products for the sink, bidet and bathtub.

The design is linear and monolithic and sets the stage for individual creativity. The faucets feature two product components- body and plate. They come standard in chrome/mirror glass and chrome/black glass - but if desired, can also be manufactured in a combination of 15 AXOR FinishPlus PVD surfaces and exclusive AXOR Signature materials such as metal, wood, marble, and leather.

With more than 225 design variations, the anniversary collection of the AXOR brand seizes on the megatrend of individualisation. “Making a personal statement with individual interiors is nothing short of luxury. With the AXOR MyEdition collection, we’ve set the stage for creativity – colours, materials and patterns are the smallest common denominator for a tailored faucet,” says Andreas Diefenbach of Phoenix Design.

“With its clear, rectangular design, the elegant faucet is a harmonious addition to many bathroom environments. The plate comes in a variety of materials, offering a wonderful, refreshingly innovative option for adding a personal touch to the bathroom,” said the jury.

Astrid Bachmann, Silvia Olpmit, Barbara Friedrich and Andrej Kupetz of AXOR pose with the prestigious award

“AXOR MyEdition is the result of a successful interplay between our unrivalled expertise in water and product design and decades of experience in bathroom design,” said Jan Heisterhagen, vice president of product management, Hansgrohe SE. “With the Iconic Award 2019 – Best of Best, the jury has validated our capacity for innovation and acknowledged our design process.”

Discovering and awarding the best in all interior design spheres is the aim of the Iconic Awards: Innovative Interior. The competition looks at all of the companies in the interior design industries as well as their partners. The Awards pursue a comprehensive design standard; furniture, lights and faucets are no longer viewed as solitary components, but rather as design elements of a comprehensive presentation. The result is a highly detailed interior design that provides its inhabitants with an unrivalled ambience and unique expression. From the lights and door handles to the silverware, partitions and textiles, the individual elements of these comprehensive home environments are each designed with a great deal of care. With nine categories, the Awards provide the world of interior design with a forum - furniture, outdoor products, bathroom and wellness, office and workspace, building facilities, wall, floor, ceiling, kitchen and household, lights, and textiles.

AXOR is a brand of the Hansgrohe Group. They develop, construct and produce taps, showerheads and accessories for luxurious bathrooms and kitchens. Their products are aesthetic, technologically advanced, avant-garde and unique. Collectively, they embody the claim ‘Form Follows Perfection’; not ending the developmental process until nothing more can be added or removed. Over 25 years, AXOR has collaborated with renowned designers, among them Philippe Starck, Antonio Citterio, Jean-Marie Massaud and Patricia Urquiola.

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